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Shelby Matthews

This creator shares content about family-friendly activities and places to visit in Arizona, especially during the summer months. They often feature outdoor adventures like visiting lakes and rivers, as well as indoor play spaces for children. The creator also posts about practical tips for families, such as organisational hacks and ways to manage the summer heat. Additionally, they share personal experiences related to family life, including travel and preparing for a new baby.

Where to find Shelby Matthews

Instagram ·azfamilyguide
Followers53K
Avg views3.7K
Engagement3.5%
Sourced from public data

Stats updated June 2026 · Stats don't look quite right?

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What kind of content does Shelby Matthews make?

Shelby Matthews offers a vibrant look at family-friendly adventures across Arizona, with a special focus on summer fun. Her Instagram feed (@azfamilyguide) is a go-to resource for discovering outdoor excursions like lake days and indoor play spots, alongside practical parenting hacks and tips for beating the heat. Shelby also shares relatable personal stories about family life, travel, and preparing for new arrivals, making her a trusted voice for parents seeking engaging experiences.

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What to do with kids in this Phoenix Arizona summer heat?!! Save this list of our favorite indoor play spaces to go explore with your toddlers ☀️

⭐️ Phoenix Children’s Museum @childmusephx 
⭐️ Bloomies Play Space in Goodyear @bloomies_playspace 
⭐️ Uptown Jungle (multiple locations)
⭐️ OdySea Aquarium @odysea.aquarium 
⭐️ My Play Place @my_play_place 
⭐️Jordan’s Corner @jordanscorner_ 

Phoenix family of 5 here - Follow for more 🧡

#arizonamoms #arizonalife #phoenixaz #arizonasummer
#ad Keeping these kids outdoors as much as possible! Even in the Arizona summer sun ☀️ @reimanorthamerica 

More play, more adventure, less sunscreen and less stress on mom 🧡 that’s why we are loving the new Reima Sunproof Collection.

Durable clothing that’s designed with our kids in mind 👏 

Comment “Sun” and I’ll send you the link to this new collection! My boys are wearing the suits, shoes and hats!

#reimapartner
We found your next play date spot in Phoenix! ☀️ @lucisattheorchard 

Delicious coffee 
Sweet treats 
Shaded outdoor seating
Splash pad for the littles

They also have a full food menu, indoor seating, icecream and the cutest little shop.

We were able to relax under the misters and catch up while the kids played for hours in the splash pad 💦

Tag your play date friends 💛

#phoenixaz #arizonamoms
Pack a cooler and bring the kids to the lake! ☀️ 

Tag your mom friends who would love this play date 🧡

And comment “lakes” for my blog post with all the info for 4 lakes near Phoenix 💦

#momsofinstagram #playdate #lakeday #arizonamoms

Who is Shelby Matthews’s audience?

Shelby Matthews' audience is likely composed of US-based parents and caregivers actively seeking family-friendly entertainment and practical advice. Their intent signals are strong, indicated by high engagement with content focused on Arizona travel, summer tips, and parenting hacks. With an impressive Instagram engagement rate of 3.54%, significantly above the platform benchmark of 1.5%, Shelby's followers demonstrate a highly receptive and interactive community, suggesting strong potential for brand partnerships and product recommendations.

Which creators are similar to Shelby Matthews?

If you're looking for creators like Shelby Matthews, you'll find them perfect for families seeking engaging Arizona travel guides, summer activity ideas, and practical parenting hacks for outdoor adventures.

Natasha

Instagram @az_familyadventures

This creator posts videos about family-friendly activities and events happening in Arizona. Their content highlights places to visit such as libraries, water parks, and recreational areas, often focusing on ways to beat the summer heat. They also share information about local events, entertainment venues like game show rooms and drive-in theatres, and deals on shopping and dining.

Comedy
Family
Lifestyle

Bria Cook

Instagram @sweetlifeofbria

This creator shares videos about their daily life, including preparing meals and snacks. They also post content related to beauty, such as hair styling and skincare routines. Additionally, the creator documents travel experiences, often with their son, and shares glimpses of their activities in Arizona. They also create content about food, trying out different restaurants and sharing recipes.

Beauty
Cooking
Family

Claire Ashley

Instagram @over30momtips

The creator shares content related to family life, including tips for organising after-school routines and managing children's birthday parties. They also discuss their experiences with pregnancy and family travel, highlighting family-friendly resorts and activities. Additionally, the creator provides practical advice and hacks for parents, covering topics like meal preparation, activity ideas for children, and simplifying morning routines. The content also features product recommendations and reviews for various family-oriented services and brands.

Educational
Family
Lifestyle

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