What kind of content does Beth make?
Beth offers a relatable and honest look at the realities of second-time parenting, particularly for those navigating the 'two under two' stage. On Instagram, she shares practical advice on nursery organisation, hospital bag essentials, and navigating midwife appointments, alongside authentic insights into the emotional journey of expanding her family. Beth also provides valuable reviews of baby gear and showcases heartwarming family moments, making her a trusted resource for expectant parents.
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Who is Beth’s audience?
Beth's audience is likely comprised of expectant and new parents in Great Britain, actively seeking advice and inspiration for pregnancy, newborn care, and toddlerhood. Their intent signals are strong, indicated by searches for "nursery organization" and "baby products," suggesting they are in a purchasing or planning phase. While Beth's current Instagram engagement rate of 0.16% is below typical benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), this presents an opportunity for Nutcake to help her cultivate a more deeply engaged community through targeted content and platform features.
Which creators are similar to Beth?
If you're looking for creators like this creator, partner with those who share authentic journeys through second pregnancies, new baby arrivals, and toddler parenting, offering practical nursery organization and baby product insights.
rosie baldwin
TikTok @rosie.baldwinw
This creator shares content about their pregnancy journey, including preparations for their second child and everyday life. They showcase outfits, including lounge sets and shoes, and offer glimpses into toddler activities. The creator also shares skincare routines and home renovation ideas, like decorating a darts board area. They express gratitude for gifts received from colleagues as they go on maternity leave.
AMY AND ARLO
Instagram @amymadisonb
This creator posts videos about life as a parent of two young children. Topics include newborn routines, hospital bag checklists, and baby name ideas. They also share vlogs documenting daily life, such as morning and evening routines with a toddler and a newborn. Additionally, the creator promotes baby-related products and offers advice on topics like breastfeeding and registering a birth.
Ellie Wainwright
Instagram @elliewainwright__
This creator posts vlogs and daily updates about their experiences with motherhood and pregnancy. Content frequently covers life with a toddler, including their routines, challenges like bedtime, and special events such as Christmas concerts. The creator also documents their own pregnancy journey, sharing bump updates, symptom experiences, and preparations for a new baby's arrival. Videos feature insights into daily life, organisational tasks, and reviews of products related to parenting and pregnancy, such as breast pumps and pregnancy pillows. They often discuss the overwhelming aspects of juggling motherhood, pregnancy, and seasonal events like Christmas.
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