What kind of content does Toni make?
Toni brings a vibrant and approachable energy to the world of crochet on TikTok. Viewers can expect delightful videos showcasing a range of projects, from stylish crochet bags to cozy blankets, often featuring the beloved granny square technique. Toni also shares exciting yarn hauls, inspiring followers to experiment with their own color palettes and share their handmade creations.
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Who is Toni’s audience?
Toni's audience is likely comprised of DIY and craft enthusiasts, primarily interested in learning and sharing crochet techniques, particularly granny squares. Their high TikTok engagement rate (8.17% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly receptive and interactive community. This suggests strong intent signals for purchasing related supplies, patterns, or even Toni's own finished products, and a high-quality engagement level that Nutcake can leverage for targeted campaigns.
Which creators are similar to Toni?
If you're looking for creators like this creator, you'll find inspiration for all your DIY crochet and granny square crafting projects.
Knao Knits
TikTok @knaoknits
This creator shares videos about crocheting. They show themselves making crochet items, specifically focusing on custom crochet covers for Crocs shoes. The creator also discusses yarn care, showing how to deal with moths in a yarn stash. They also touch upon the process of writing patterns and knitting samples as part of their work as a knitwear designer.
Lindsey Newnes
Instagram @lottieandalbert
This creator shares content focused on crochet and knitting projects. They often feature tutorials and patterns for blankets, garments, and accessories. The creator also discusses their experiences with designing crochet boxes and participating in Crochet Alongs (CALs), sometimes sharing behind-the-scenes aspects of their craft business. Additionally, they occasionally share personal updates, including challenges faced while crafting.
In Stitches By Marta
TikTok @institchesbymarta · Instagram @institchesbymarta
This creator posts content about crochet, sharing tutorials for stitches and projects like garments and accessories. They also discuss the importance of taking breaks and listening to your body to avoid repetitive strain injuries. Additionally, they share vlogs about travels, personal reviews of products, and their yearly crafting goals.
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