What kind of content does Shannon Long make?
Shannon Long crafts vibrant, hand-dyed yarns inspired by the beauty of British landscapes, often sharing new colorways and collections on Instagram. Beyond her yarn creations, she fosters community through engaging craft events, including unique afternoon tea gatherings for knitters and crocheters. Shannon also keeps her audience informed about exclusive yarn clubs, upcoming product launches, and her participation in popular yarn shows and retreats.
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Who is Shannon Long鈥檚 audience?
Shannon Long's audience is likely comprised of passionate crafters, primarily knitters and crocheters, based in Great Britain, who are actively seeking unique, hand-dyed yarns and information on craft events. Their high Instagram engagement rate (16.79%), significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), signals strong interest and a highly receptive community. This audience demonstrates intent to purchase, learn new techniques, and participate in the crafting community, indicating high-quality engagement and potential for conversion on relevant products or event promotions.
Which creators are similar to Shannon Long?
If you're looking for creators like this creator, you'll find them perfect for brands seeking authentic voices in the hand-dyed yarn, knitting, crochet, and craft event spaces.
James Makes Thing
Instagram @jamesmakesthings
This creator focuses on yarn and knitting content. They showcase their hand-dyed yarns, often in various colourways and weights, for sale. The content includes projects such as knitting socks and sweaters, participation in yarn festivals, and collaborations with other crafting businesses. They also share personal updates related to their crafting journey and life events.
Laylas Wolf
Instagram @laylaswolf
This creator makes videos about their crafting projects, primarily knitting and crochet. They often share their progress on colourful shawls, blankets, and garments, sometimes using hand-dyed yarns. The creator also posts about their pets, including a dog and a rat, and their children, often celebrating their birthdays. They sometimes share personal reflections alongside their crafting updates, such as commemorating the loss of a pet.
ALittleCraftRoom
TikTok @alittlecraftroom
This creator posts videos about knitting and crochet. They often share their progress on current projects, showcasing finished items like sweaters. The content also features visits to yarn shops and craft fairs, highlighting new fibre art acquisitions. They also participate in popular social media challenges, often with a knitting theme.
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