What kind of content does Shannon Long make?
Shannon Long crafts vibrant, hand-dyed yarns inspired by the beauty of British landscapes, regularly launching new colorways and collections. On Instagram, Shannon shares their latest creations, announces yarn club updates, and highlights participation in yarn shows and craft events. Beyond the yarn itself, Shannon fosters community through in-person craft gatherings, offering a warm and inviting space for knitters and crocheters to connect.
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Who is Shannon Long鈥檚 audience?
Shannon Long's audience consists primarily of passionate fiber artists and crafters, likely located in GB and internationally, who are actively seeking inspiration and supplies for knitting and crochet projects. Their high engagement rate (16.79% ER) significantly surpasses benchmarks for platforms like Instagram (~1.5% ER), indicating a deeply invested community eager to interact with Shannon's hand-dyed yarn creations and craft event announcements. This suggests strong potential for direct sales, workshop sign-ups, and brand loyalty among followers who value unique, artisanal craft materials.
Which creators are similar to Shannon Long?
If you're looking for creators like this creator, you'll find them perfect for brands targeting knitters, crocheters, and attendees of craft events and yarn shows.
James Makes Thing
Instagram @jamesmakesthings
This creator focuses on yarn and knitting content. They showcase their hand-dyed yarns, often in various colourways and weights, for sale. The content includes projects such as knitting socks and sweaters, participation in yarn festivals, and collaborations with other crafting businesses. They also share personal updates related to their crafting journey and life events.
Laylas Wolf
Instagram @laylaswolf
This creator makes videos about their crafting projects, primarily knitting and crochet. They often share their progress on colourful shawls, blankets, and garments, sometimes using hand-dyed yarns. The creator also posts about their pets, including a dog and a rat, and their children, often celebrating their birthdays. They sometimes share personal reflections alongside their crafting updates, such as commemorating the loss of a pet.
ALittleCraftRoom
TikTok @alittlecraftroom
This creator posts videos about knitting and crochet. They often share their progress on current projects, showcasing finished items like sweaters. The content also features visits to yarn shops and craft fairs, highlighting new fibre art acquisitions. They also participate in popular social media challenges, often with a knitting theme.
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