What kind of content does Mary make?
Mary offers a vibrant look into the world of books and reading. On Instagram, she shares her latest book hauls, reviews subscription box finds, and highlights charming book-themed decor. Her content also delves into practical tips for organizing bookshelves and personal collection habits, inviting her audience to share their own reading journeys.
Are you a brand thatโs partnered with Mary?
Verify your partnership
Who is Maryโs audience?
Mary's audience is likely comprised of avid readers and book enthusiasts in the UK, actively seeking recommendations and insights into book purchasing. Their high engagement rate (23.21% ER on Instagram, significantly above TikTok, Instagram, and YouTube benchmarks) signals strong interest and a dedicated community. This suggests that Mary's followers are not just passive viewers but are highly likely to engage with content, participate in discussions, and potentially convert on book-related offers or merchandise.
Which creators are similar to Mary?
If you're looking for creators like this creator, you'll love discovering bookworms who share their latest reads, shopping hauls, and curated collections for fellow bibliophiles.
Tracey
Instagram @books.wiith.t
This creator regularly shares content focused on books and the reading community. They post their opinions on various books, including discussions on popular tropes and common reader experiences. The content also features unboxings of book-related merchandise and special edition books. Additionally, the creator showcases their organised bookshelves, discusses upcoming book releases, and engages the audience with questions about their reading lists and favourite genres like fantasy and romance.
chroniclesofabookmum
Instagram @chroniclesofabookmum
This creator posts content primarily about books, sharing recommendations and reviews across various genres including fantasy, romance, and thrillers. They often highlight new releases, discuss popular tropes like 'found family' and 'romantasy', and showcase special editions of books. The creator also shares personal reading experiences, such as attending a silent book club event and unboxing book parcels.
Emma
Instagram @emma_bookshelf
This creator shares content primarily focused on books and reading. They frequently post videos unboxing new book mail, including items received for tours and readalongs. The creator often participates in online reading events, discussing various book themes such as fantasy, morally grey characters, and stories featuring female rage. Additionally, they showcase charity shop book hauls, reveal new book covers, and offer recommendations for different genres, detailing how they enjoy their reading experiences throughout the seasons.
Frequently asked questions
Sign in to view Mary's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mary today
You can use Nutcakeโs agentic tools for free. Sign up today to work with Mary on your creator campaign.