What kind of content does mads make?
Mads brings a vibrant energy to the bookish community, specializing in romance novels on BookTok and Bookstagram. They offer enthusiastic recommendations, dive deep into beloved series like "Legacy of Gods," and explore popular sub-genres including dark romance and ice hockey romance. Brands can connect with Mads for authentic collaborations, reaching a dedicated audience eager for literary insights and engaging discussions.
Are you a brand that’s partnered with mads?
Verify your partnership
Who is mads’s audience?
Mads' audience is primarily composed of avid readers, likely young adults and adults, with a strong interest in romance novels and the BookTok community. Their intent signals are high, indicated by the exceptional Instagram engagement rate of 8.93%, significantly surpassing benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly dedicated and responsive fanbase, eager for book recommendations and discussions. The quality of engagement is therefore expected to be excellent, with high potential for interaction and conversion on sponsored content related to books and lifestyle.
Which creators are similar to mads?
If you're looking for creators like this creator, you'll love accounts that offer steamy dark romance recommendations and dive deep into the latest BookTok trends.
katie
TikTok @katieemilyreads
This creator shares content about books, often focusing on the romance and hockey romance genres. They frequently post book recommendations and hauls from stores like The Works. The creator also discusses their experiences within the BookTok community and expresses excitement for new book releases and series.
elle
TikTok @what_elle_reads
This creator shares content about books, often discussing romance novels and their characters. They frequently post about the 'Heated Rivalry' series, expressing excitement for new releases and sharing their thoughts on the books. The creator also features content related to book hauls, organising bookshelves, and their personal reading habits. They engage with the book community by recommending titles and sharing their reactions to popular book boyfriend characters.
addiesbookshelf
TikTok @addiessbookshelf
This creator shares content primarily focused on books and reading. They often discuss popular romance and fantasy novels, sharing recommendations and their thoughts on current book trends. The creator also features videos about their experiences visiting bookshops and upgrading their reading space with new furniture.
Frequently asked questions
Sign in to view mads's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with mads today
You can use Nutcake’s agentic tools for free. Sign up today to work with mads on your creator campaign.