What kind of content does Brin Pirathapan make?
Brin Pirathapan crafts mouthwatering cooking and baking content, sharing recipes for everything from hearty mains like cassoulet and curries to delightful treats such as hot cross buns and carrot cake tarts. Their engaging videos, primarily featured on Instagram and TikTok, often showcase sponsored products and kitchenware, seamlessly integrating brand partnerships. Brin also offers valuable restaurant reviews and extends their culinary expertise through a newsletter and published cookbooks.
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Verify your partnershipWho is Brin Pirathapan’s audience?
Brin Pirathapan's audience is primarily driven by an interest in culinary content, spanning recipes, baking, and restaurant reviews. Their strong performance on Instagram (3.10% ER) significantly surpasses typical benchmarks (1.5%), indicating a highly engaged follower base actively seeking out and interacting with Brin's food-related posts. While TikTok engagement is currently lower (0.16% ER), the substantial Instagram following suggests a core audience receptive to visually appealing, informative, and potentially sponsored culinary content. This audience is likely looking for inspiration, practical cooking advice, and trusted recommendations.
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