What kind of content does Abby make?
Abby offers a vibrant exploration of all things culinary on Instagram. Her feed is a delicious mix of mouthwatering recipes, from decadent desserts to wholesome healthy meals, alongside insightful restaurant reviews that spotlight popular spots and exciting new menu items. Whether she's diving into a steaming hotpot or whipping up fluffy pancakes, Abby's engaging content is perfect for brands looking to connect with a dedicated foodie audience.
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Verify your partnershipWho is Abby’s audience?
Abby's audience is likely composed of food enthusiasts in Great Britain seeking culinary inspiration, from quick dessert ideas to healthier meal options and local restaurant recommendations. Their high engagement rate (12.77% ER on Instagram, significantly above TikTok's ~3.0%, Instagram's ~1.5%, and YouTube's ~2.0% benchmarks) signals strong interest and active participation, indicating they are highly receptive to recipe tutorials, review content, and potentially sponsored product placements related to cooking and dining. This suggests a valuable audience for brands in the food, beverage, and kitchenware sectors.
Which creators are similar to Abby?
If you're looking for creators like this creator, you'll find delicious recipes, restaurant reviews, and healthy meal inspiration perfect for home cooks and foodies alike.
Dad the dish
TikTok @dadthedish · Instagram @dadthedish
This creator makes videos about food, often reviewing takeaways and creating recipes. They showcase a variety of dishes including burgers, pasta dishes, and fried foods. The creator also highlights dishes from different cuisines like Indian and Chinese. Some videos focus on creating their own versions of popular meals, while others involve trying out food from various restaurants.
Myra Evans
Instagram @eatwithlee_
This creator shares videos focused on food and cooking. They often post recipes for dishes like pancakes, lasagna, and chicken sandwiches. The creator also shares cooking hacks and meal ideas, sometimes featuring specific brands of ingredients they use. Their content includes visually appealing shots of food preparation and finished dishes.
Chloe Rose
TikTok @chloeroseofcl · Instagram @chloeroseofcl
This creator shares videos of their daily life, including cooking and meal preparation. They often document 'dish up dinner' videos, showcasing homemade meals and recipes like seafood buldak noodles and cheese sweet potato. The creator also posts content related to personal grooming, such as skincare routines and makeup application, alongside sharing experiences like visiting a coffee shop with dogs and getting dental work done. Other videos feature trying takeaway orders and celebrating occasions like pancake day and Valentine's Day.
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