What kind of content does The Budgeting Mum make?
The Budgeting Mum offers practical, relatable advice for families looking to stretch their finances further. On TikTok and Instagram, she shares actionable money-saving tips for everything from holidays and home renovations to children's clothing and meal planning. Her content also delves into teaching kids about financial literacy through fun, hands-on activities, making complex topics accessible and engaging for parents and their little ones.
Are you a brand that’s partnered with The Budgeting Mum?
Verify your partnership
Who is The Budgeting Mum’s audience?
The Budgeting Mum's audience is likely comprised of UK-based parents and guardians actively seeking practical, actionable advice on managing household finances and saving money. Their intent signals are strong, evidenced by high engagement rates, particularly on TikTok (3.99% ER, significantly above the ~3.0% benchmark), indicating a receptive and active community. The Instagram ER (1.90%) also meets the ~1.5% benchmark, suggesting a consistent level of interest across platforms. This audience is primed for sponsored content related to family-friendly financial products, services, and practical household goods.
Which creators are similar to The Budgeting Mum?
If you're looking for creators like this creator, you'll find them perfect for families seeking practical money-saving tips and financial education for kids.
Gemma Bird
TikTok @moneymumofficial · Instagram @moneymumofficial
This creator shares advice and tips on managing personal finances, often focusing on saving money and budgeting. They discuss practical ways to reduce household expenses, such as DIY home improvements and finding deals on groceries. The creator also touches on financial literacy for children, highlighting tools and strategies to help young people learn about saving and earning interest. Additionally, they occasionally share personal updates, including family celebrations and discussions about well-being.
vickaboox
TikTok @vickaboox · Instagram @vickaboox
This creator shares videos focusing on practical money-saving tips, often featuring budget-friendly product swaps and cleaning hacks. They also document their experiences as a mother, including home renovations, toddler room makeovers, and family outings. Additionally, the creator shares shopping hauls for baby and toddler clothing, discusses makeup dupes, and provides insights into family activities and travel.
Jessica Bernard
TikTok @lifewiththeblackleys · Instagram @new_mummy_jess
This creator shares videos about family travel experiences, including visits to cafes with unusual features, such as fish in the dining area, and reviews of tourist activities like desert safaris and soft play centres. They also discuss their decision to leave the UK to travel the world with their children, highlighting educational and cultural experiences. Other content includes travel tips, packing advice for cold climates, and simple recipe ideas.
Frequently asked questions
Sign in to view The Budgeting Mum's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with The Budgeting Mum today
You can use Nutcake’s agentic tools for free. Sign up today to work with The Budgeting Mum on your creator campaign.