What kind of content does Built To Birth make?
Built To Birth offers empowering and educational content for expectant and new mothers across Instagram. Drawing on doula expertise, their videos delve into pregnancy, childbirth, and postpartum realities, covering everything from birth preparation and breastfeeding advice to navigating labor with informed consent and effective coping techniques. This creator provides practical, supportive guidance for the journey of motherhood.
Are you a brand that’s partnered with Built To Birth?
Verify your partnership
Who is Built To Birth’s audience?
Built To Birth's audience consists of individuals actively seeking information and support related to pregnancy, childbirth, and postpartum experiences, primarily within the UK. Their intent signals are strong, indicated by high engagement rates on Instagram (3.86% ER), significantly exceeding the benchmark (1.5% ER). This suggests a highly invested and responsive community, likely comprising expectant parents, new mothers, and those interested in birth advocacy. The quality of engagement is expected to be high, with users likely seeking advice, sharing personal stories, and actively participating in discussions.
Which creators are similar to Built To Birth?
If you're looking for creators like this creator, you'll find them perfect for brands targeting expectant parents, new mothers, and those interested in holistic birth and postpartum support.
Danielle Facey
Instagram @thebreastfeedingmentor
This creator shares content about motherhood, focusing on topics such as breastfeeding, weaning, and the emotional aspects of parenting. They also discuss financial planning within families and personal experiences with pregnancy. The creator draws on their background as a former teacher to offer insights into education and child-rearing choices. Their videos often address common challenges faced by mothers and offer supportive advice.
Camelia Crisan
Instagram @cameliacrisanofficial
This creator shares detailed accounts of their personal experiences, focusing primarily on their journey through pregnancy and childbirth. They document the process of preparing for their baby's arrival, including nesting and organising baby items. The content also covers the emotional and physical aspects of the postpartum period, alongside practical advice on baby care and recovery after a caesarean section. Additionally, they discuss fashion and beauty, showcasing outfits and skincare routines.
Elyssa Rose
Instagram @_elyssa.rose
This creator focuses on health and wellness, particularly concerning pregnancy preparation and postpartum recovery. They share advice on nutrition, exercise, and hormonal health, drawing from their experience as a labour and delivery nurse and mother of three. Their content includes workout routines and meal ideas designed to support metabolic health and prepare the body for pregnancy. They also discuss important lab markers for preconception health and offer insights into comfortable sleep during pregnancy, recommending specific products.
Frequently asked questions
Sign in to view Built To Birth's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Built To Birth today
You can use Nutcake’s agentic tools for free. Sign up today to work with Built To Birth on your creator campaign.