What kind of content does BIAB make?
BIAB shares expert-level tutorials on builder gel manicures and French tips, demonstrating techniques for flawless application and nail preparation. On TikTok, they offer a behind-the-scenes look at their London-based nail studio, showcasing client transformations and favorite products. Their content is ideal for brands looking to connect with aspiring nail technicians and beauty enthusiasts interested in professional-grade nail artistry.
Are you a brand that鈥檚 partnered with BIAB?
Verify your partnership
Who is BIAB鈥檚 audience?
BIAB's audience is likely composed of aspiring nail technicians and DIY enthusiasts in GB seeking practical, step-by-step guidance on builder gel application and French tip designs. Their high TikTok engagement rate (9.16% ER) significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and interactive community. This suggests strong intent to learn and replicate techniques, translating to high-quality engagement through comments, shares, and potential future purchases of related products or courses.
Which creators are similar to BIAB?
If you're looking for creators like this creator, you'll find nail technicians sharing BIAB and French tip tutorials perfect for aspiring nail artists.
Nail Artist
Instagram @bymiaalex
This creator focuses on producing beauty content, particularly centred around nail artistry and personal grooming. Their videos demonstrate various nail styles, such as seasonal designs, French tips, and chrome finishes, often featuring specific products and techniques. They also share "Get Ready With Me" content, detailing their makeup and hair styling routines. The creator provides insights into their work as a nail technician through "spend the day with me" videos, and promotes available appointments for both nail and hair services.
ByLillyBell
TikTok @bylillybell
This creator shares content related to nail artistry and salon ownership. They demonstrate nail application techniques, focusing on builder gel and infill procedures. The videos also provide insights into setting up and running a nail salon, including room reveals and restocking supplies. Additionally, the creator reflects on personal milestones, such as buying a home and opening their business.
RHIANNA
Instagram @beautybyrhianna_b
The creator produces content focused on nail artistry and salon services. They demonstrate a range of nail designs, such as builder gel applications, chrome finishes, and various French manicure styles, frequently featuring products like The GelBottle Inc. The videos also offer a look into the creator's home salon, including workspace organisation and client interactions during appointments. This content highlights both the technical processes of nail design and aspects of operating a nail technician business.
Frequently asked questions
Sign in to view BIAB's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with BIAB today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with BIAB on your creator campaign.