What kind of content does Callum Graham make?
Callum Graham crafts evocative TikToks that blend heartfelt song lyrics with themes of relationships, desire, and personal confidence. His content often features complementary visuals and snippets of his daily life, from home to the road. These engaging music clips are perfect for capturing attention and resonating with audiences.
Are you a brand that’s partnered with Callum Graham?
Verify your partnership
Who is Callum Graham’s audience?
Callum Graham's audience is likely composed of individuals interested in relatable content about relationships, personal growth, and everyday life, all filtered through a musical lens. Their high TikTok engagement rate (4.78% ER) significantly surpasses benchmarks (TikTok ~3.0%), indicating a highly active and invested community. This suggests strong intent signals for content related to song lyrics, music clips, and personal narratives, pointing towards a high-quality engagement potential for brands seeking to connect with a passionate and responsive audience.
Which creators are similar to Callum Graham?
If you're looking for creators like this, target audiences who connect with relatable song lyrics about relationships, personal confidence, and the everyday moments that shape our lives.
Rio Reevez
TikTok @rioreevez
The creator produces videos that include music clips, personal stories, and commentary. They share content related to rap music, personal experiences, and social observations. Their videos often feature musical elements and storytelling.
Mackenzy Mackay
TikTok @mackenzy.mackay · Instagram @mackenzy.mackay
This creator shares videos featuring their original music, often focusing on singing and songwriting. Their content frequently includes snippets of new songs, with captions asking for audience opinions on whether to release them or include them on a potential album. Some videos explore themes of love and introspection, while others are presented as work-in-progress pieces.
Roni
TikTok @wxsteoftiime · Instagram @wxsteoftiime
This creator posts videos primarily featuring lip-syncing to popular songs. The content often includes themes of relationships, personal feelings, and sometimes includes dance elements. There are also videos where the creator discusses personal thoughts or experiences.
Frequently asked questions
Sign in to view Callum Graham's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Callum Graham today
You can use Nutcake’s agentic tools for free. Sign up today to work with Callum Graham on your creator campaign.