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Callum Jones

This creator shares content about a variety of activities and interests. They have posted videos about skiing holidays in Canada, including navigating snowy mountains and learning to ski. They also share videos about food, such as bangers and mash, carbonara, and seasonal bakes. Other content includes unboxing new home appliances, fragrance reviews, and attending events like UFC Paris. The creator also shares personal updates, like settling into a new home for winter.

Where to find Callum Jones

TikTok ·_callum_jones
Followers464K
Avg views316K
Engagement6.1%
Sourced from public data
Instagram ·callumjones
Followers1.3M
Avg views111K
Engagement4.2%
Sourced from public data
Instagram ·alf romeo
Followers0
Avg views
Engagement
Sourced from public data

Stats updated April 2026 · Stats don't look quite right?

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What kind of content does Callum Jones make?

Callum Jones offers a dynamic blend of lifestyle content across TikTok and Instagram. His engaging videos showcase thrilling skiing adventures in Canada, alongside mouth-watering culinary explorations from hearty British classics to Italian favorites and seasonal bakes. Brands can also connect with Callum's audience through his unboxing of new home appliances, insightful fragrance reviews, and coverage of exciting events like UFC Paris.

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Happy Pancake Day 🥞

Had to try and recreate the monstrosity that is the Golden Diner pancakes from New York (no pancake police please) because there’s no 2 hour queues this house. (This is also not my recipe)
POV: ripping Banff and actually enjoying it with my @oakleymeta Vanguard #OakleyMetaPartner
Cozy spa days in the mountains… doesn’t get much better 🇨🇦 

@crystalholidays 
@skibig3 
@banff_lakelouise 
@fairmontcll 
AD
Midnight Mocha Cloud Cups, inspired by late night coffee cravings and the magic that happens when coffee meets something sweet ☕🍫 @Ninja UK #AD

Who is Callum Jones’s audience?

Callum Jones' audience is likely comprised of individuals interested in aspirational lifestyle content, spanning adventure (skiing, travel), personal indulgence (food, fragrance reviews), and consumer discovery (unboxing). Their high engagement rates on TikTok (6.09% ER) and Instagram (4.19% ER), significantly exceeding benchmarks, signal a highly receptive and actively participating community. This suggests strong potential for brand partnerships seeking authentic product integration and enthusiastic consumer response.

Which creators are similar to Callum Jones?

If you're looking for creators like this creator, target audiences interested in adventure, culinary experiences, lifestyle unboxings, sophisticated scent discoveries, and global exploration.

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This creator posts videos about trying new foods and drinks, often sharing their opinions on taste and value. They also document home cooking, meals like roast chicken and pasta, and snacks such as loaded donuts and crunch cakes. Additionally, the creator shares content related to personal aspirations, such as creating vision boards and discussing manifestation. They also show restocking popular products from stores like Superdrug.

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Kit Innes

TikTok @kitinnes

This creator posts videos about a variety of topics including DIY home renovations, particularly focusing on their London flat. They also share content related to their jewellery business, showcasing new designs and the process behind them. Other videos feature their passion for pizza making, adventures in different locations like Montana and the South of France, and lifestyle content such as running outfits and vehicle features. Additionally, some posts are sponsored content for brands.

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Frequently asked questions

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