What kind of content does Catherine make?
Catherine offers a captivating glimpse into her Victorian home renovation on Instagram. Her feed showcases meticulous restoration of original features, alongside chic updates to living spaces and bathrooms. Brands will appreciate her knack for integrating new home styling products, from scented candles to luxury linens, into her aspirational yet achievable aesthetic, with a special touch for seasonal decor.
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Who is Catherine’s audience?
Catherine's audience is likely comprised of UK-based homeowners and enthusiasts interested in historical property restoration and interior design, particularly those drawn to Victorian aesthetics and seasonal styling. Their high engagement rate (20.40% ER) significantly surpasses benchmarks across major platforms (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly invested and responsive community. This suggests strong intent signals for actionable advice, product recommendations related to renovation and decor, and aspirational content that resonates deeply with their passion for home transformation.
Which creators are similar to Catherine?
If you're looking for creators like Catherine, you'll find them perfect for audiences interested in historical home renovations, Victorian property transformations, and seasonal decor inspiration.
Robyn Stanley
TikTok @the_house_acc · Instagram @the_house_acc
The creator posts videos about home renovation projects, often focusing on Victorian and Edwardian properties. They share their progress on transforming spaces, including room makeovers and DIY projects like building a home bar and restoring furniture. The content also features lifestyle aspects such as skincare routines, organising their home, and setting up their living spaces.
Vanessa Sam
Instagram @osmanhousetohome
This creator shares videos about home renovation and interior design projects. They document their experiences with moving into new homes and undertaking various renovation tasks, such as painting rooms, styling kitchen shelves, and bathroom makeovers. The content also features DIY projects like upcycling furniture and creating decorative wall features for playrooms. Additionally, they share seasonal content, including Christmas decorations and art selection for their home.
totheshireborn
TikTok @totheshireborn · Instagram @totheshireborn
This creator posts videos about renovating and restoring old houses, particularly those from the Victorian era. They document projects such as repairing stonework, repointing with lime, and restoring traditional joinery techniques. The creator also shares their experiences learning new skills, like carpentry and joinery, through college courses. Additionally, their content includes finds from auctions, such as vintage gramophones, and insights into historical building materials and decorative paint effects.
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