What kind of content does Cleanupwithjo make?
Cleanupwithjo offers a refreshing take on home organisation and cleaning, particularly through the lens of nesting during pregnancy and the postpartum journey. Viewers can find satisfying deep-cleaning routines for every room, alongside practical home hacks and trusted product recommendations. Her content, shared across TikTok and Instagram, provides an authentic glimpse into her life as a new mother while maintaining a sparkling home.
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Who is Cleanupwithjo’s audience?
Cleanupwithjo's audience is likely comprised of individuals interested in home organization, cleaning tips, and practical life hacks, with a strong lean towards those navigating nesting phases or postpartum life. Their high engagement rates on both TikTok (6.66% ER) and Instagram (5.61% ER) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and actively participating community. This suggests a strong potential for driving conversions and fostering brand loyalty through authentic content and targeted promotions within this niche.
Which creators are similar to Cleanupwithjo?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking satisfying cleaning transformations, home organization tips, and relatable nesting or postpartum content.
Rachel Davies-Day
TikTok @rooshome · Instagram @homewithroo
This creator shares videos about home renovations, including painting and deep cleaning. They often document their cleaning routines, whether it's a quick tidy-up or a more thorough clean of specific areas like bathrooms or cars. The creator also posts about their experiences as a parent, including their breastfeeding journey and daily life with their baby. Additionally, they sometimes feature skincare routines and coffee-making with specific products.
Remi
TikTok @remiclog · Instagram @remiclog
This creator posts videos about cleaning and organising their home. They document deep cleaning sessions in various rooms, including the kitchen, bathroom, and bedrooms. The content also features redecorating projects, decluttering efforts, and preparations for a new baby's arrival. They also share videos of their family enjoying seasonal events, such as Halloween.
Clean with Jen
TikTok @cleanwithjen · Instagram @clean_with_jen
This creator posts videos about cleaning and organising different areas of their home. They document deep cleaning bathrooms, kitchens, and spare rooms, often using specific cleaning products and tools. The creator also shares content about organising cupboards and maintaining cleaning appliances like robot vacuums and washing machines. They sometimes discuss how cleaning helps them mentally and share their experiences with home organisation projects.
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