What kind of content does ᴄʟᴇᴀɴᴡɪᴛʜʟᴜᴄʏ make?
Lucy shares satisfying cleaning routines and clever organisation hacks on Instagram, often featuring popular home fragrance and cleaning brands. She's a familiar face in the online home care community, participating in events like "Officially Cleenmas" and connecting with fellow creators. Beyond the sparkle, Lucy also offers glimpses into her festive home decor, making her a relatable voice for brands looking to reach an engaged audience passionate about creating a beautiful and tidy living space.
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Who is ᴄʟᴇᴀɴᴡɪᴛʜʟᴜᴄʏ’s audience?
The audience for ᴄʟᴇᴀɴᴡɪᴛʜʟᴜᴄʏ is likely comprised of individuals interested in home organization, cleaning tips, and aesthetic home decoration, primarily located in Great Britain. Their high Instagram engagement rate (14.94%) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly receptive and actively participating community. This suggests strong intent signals for product recommendations, DIY cleaning hacks, and potentially local community event participation, promising high-quality engagement and conversion potential for relevant brands.
Which creators are similar to ᴄʟᴇᴀɴᴡɪᴛʜʟᴜᴄʏ?
If you're looking for creators like this, target audiences interested in home cleaning, organization, and decor who enjoy community engagement and discovering new products.
Kerry
TikTok @renovation_44 · Instagram @renovation_44
The creator primarily posts content related to cleaning and home organization. They review and demonstrate various cleaning gadgets and products, such as mops, window vacuums, and plug hole unblockers, often highlighting features and providing tips for effective use. Additionally, they share their personal cleaning routines, offering insights into maintaining a tidy home with children and pets. They also incorporate some product promotions and discount codes in their content.
Mrs Hinch
Instagram @mrshinchhome
This creator posts content about cleaning and home organisation, often featuring cleaning products from their own collection. They also share personal updates, such as their child's milestones and home renovations. Additionally, the creator sometimes posts about beauty and hair-related content. They collaborate with brands for sponsored posts and giveaways.
Ashton Home
TikTok @the.ashton.home
This creator shares content focused on home organisation and decoration. They often showcase products for cleaning and tidying spaces, such as storage solutions and cleaning tools. The creator also highlights seasonal home decor, particularly autumnal displays, and shares reviews of various home goods. Additionally, they post about pet-related items and offer tips for covering unsightly household elements like fuse boxes.
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