What kind of content does Defected make?
Defected brings the vibrant energy of house and tech house music to life across TikTok and Instagram. Their feed is a curated journey through infectious beats, featuring releases from artists like Purple Disco Machine and Danny Tenaglia, alongside announcements for electrifying DJ sets and exclusive parties in iconic venues like Ibiza and fabric London. Expect a visual celebration of dance, rhythm, and the spirit of electronic music.
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Verify your partnershipWho is Defected’s audience?
Defected's audience is likely comprised of dedicated electronic dance music enthusiasts, particularly those interested in house and tech house subgenres. Their high engagement rates on both TikTok (4.70% ER) and especially Instagram (10.53% ER, significantly above benchmark) signal strong audience loyalty and active participation, indicating they are not just passive followers but engaged fans seeking new music, DJ sets, and release information. This presents a valuable opportunity for brands targeting a passionate and responsive music-loving demographic.
Which creators are similar to Defected?
If you're looking for creators like this creator, you'll find the perfect fit for audiences passionate about infectious house and tech house beats, DJ sets, and the latest electronic music releases.
Sound of House Music
TikTok @soundofhousemusic
This creator shares content focused on electronic dance music. The videos often feature performances by well-known DJs such as Fred Again, Daft Punk, and Armin Van Buuren. Many posts highlight house music, including subgenres like tech house and deep house, and showcase live sets from venues and festivals around the world. The creator also posts about other electronic music artists and their performances.
FORBID
Instagram @forbidmusic
This creator consistently shares content focused on DJing and electronic music. Their videos capture live performances at clubs and festivals, showcasing events in locations such as Ibiza and across the UK. The creator primarily features genres including house music, tech house, and dance music. They also announce new music releases and collaborations, highlighting their work as a music producer on original tracks and remixes.
Tibasko
TikTok @tibasko · Instagram @tibasko_
This creator shares content related to electronic and house music. They often post short clips teasing new music, with a focus on techno and disco genres. Their videos frequently feature DJing, sometimes in unique locations like a library or rooftop. The creator also shares behind-the-scenes moments and references to UK rave culture.
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