What kind of content does Daisy make?
Daisy delights audiences on TikTok and Instagram with her accessible and delicious recipes, specializing in baking. She breaks down how to create everything from classic brownies and cookies to savory favorites like chicken and mac 'n' cheese, often highlighting simple, gluten-free options. Her clear, step-by-step approach makes her content a go-to for home cooks seeking sweet and savory inspiration.
Are you a brand that’s partnered with Daisy?
Verify your partnership
Who is Daisy’s audience?
Daisy's audience is likely comprised of home bakers, particularly those seeking accessible and delicious gluten-free dessert options. Their intent signals are strong, indicated by a high engagement rate on Instagram (5.99% ER), significantly exceeding the benchmark (1.5% ER) and suggesting a highly invested community. While her TikTok ER (2.44%) is closer to benchmark (3.0% ER), the sheer volume of followers points to substantial reach. This creator's audience demonstrates a clear interest in practical, shareable recipes and a willingness to engage with content that meets specific dietary needs.
Which creators are similar to Daisy?
If you're looking for creators like this creator, you'll find them perfect for audiences seeking simple, delicious gluten-free baking and dessert recipes.
Chloe and Leo
TikTok @chloeandleox · Instagram @chloeandleox
This creator shares recipes for comfort food and baked goods, often with a focus on high-protein options or simple, quick preparation methods. They feature dishes such as sausage, beans, and cheesy mash pie, protein-packed beef pasta, and banana rolls. Additionally, they post festive recipes around holidays like Christmas, including Malteser cheesecake pots and Biscoff star wreaths.
Danielle & Adam
Instagram @girlcooksboybakes
This creator shares recipes and cooking demonstrations, focusing on simple and accessible dishes. They often highlight one-pot meals, slow cooker recipes, and air fryer techniques. Many of their videos feature comfort food classics like ragu, chicken and rice, and jacket potatoes, as well as baked goods such as apple crumble.
Lauren Leyva
TikTok @lauren.leyva · Instagram @laurenleyva
This creator shares easy and budget-friendly recipes, often focusing on one-pan meals and batch cooking for efficiency. They also provide tutorials on baking, with a particular focus on seasonal bakes like Christmas desserts. Additionally, the creator offers guidance on healthy eating habits and meal planning, alongside content aimed at teaching children to cook and eat well.
Frequently asked questions
Sign in to view Daisy's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Daisy today
You can use Nutcake’s agentic tools for free. Sign up today to work with Daisy on your creator campaign.