What kind of content does Daisy make?
Daisy delights audiences with accessible and delicious recipes, primarily focusing on baking. Her TikTok and Instagram channels showcase mouthwatering desserts like brownies and cookies, alongside easy-to-follow savory dishes. Daisy’s content is perfect for brands looking to reach home bakers and home cooks seeking simple, often gluten-free, meal inspiration.
Are you a brand that’s partnered with Daisy?
Verify your partnership
Who is Daisy’s audience?
Daisy's audience is likely comprised of home bakers and individuals seeking accessible, dietary-specific recipes, primarily located in GB. Their intent signals are strong, indicated by high engagement rates, particularly on Instagram (5.99% ER), significantly outperforming benchmark averages (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly motivated and engaged community eager to replicate Daisy's gluten-free baking creations. The platform should anticipate a receptive audience for sponsored content related to baking ingredients, kitchenware, and specialty food products.
Which creators are similar to Daisy?
If you're looking for creators like this creator, you're likely seeking accessible gluten-free baking inspiration for delicious, easy-to-make desserts.
Chloe and Leo
TikTok @chloeandleox · Instagram @chloeandleox
This creator shares recipes for comfort food and baked goods, often with a focus on high-protein options or simple, quick preparation methods. They feature dishes such as sausage, beans, and cheesy mash pie, protein-packed beef pasta, and banana rolls. Additionally, they post festive recipes around holidays like Christmas, including Malteser cheesecake pots and Biscoff star wreaths.
Danielle & Adam
Instagram @girlcooksboybakes
This creator shares recipes and cooking demonstrations, focusing on simple and accessible dishes. They often highlight one-pot meals, slow cooker recipes, and air fryer techniques. Many of their videos feature comfort food classics like ragu, chicken and rice, and jacket potatoes, as well as baked goods such as apple crumble.
Lauren Leyva
TikTok @lauren.leyva · Instagram @laurenleyva
This creator shares easy and budget-friendly recipes, often focusing on one-pan meals and batch cooking for efficiency. They also provide tutorials on baking, with a particular focus on seasonal bakes like Christmas desserts. Additionally, the creator offers guidance on healthy eating habits and meal planning, alongside content aimed at teaching children to cook and eat well.
Frequently asked questions
Sign in to view Daisy's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Daisy today
You can use Nutcake’s agentic tools for free. Sign up today to work with Daisy on your creator campaign.