What kind of content does Dominy make?
Dominy offers a warm and inviting look into home interior design and renovations. On TikTok, she shares inspiring room makeovers, from a child's dream bedroom featuring unique wallpaper to dramatic staircase transformations. Her content also delves into the impactful magic of paint, all while weaving in personal family moments and updates that make her feed feel like a genuine glimpse into a cherished family home.
Are you a brand that’s partnered with Dominy?
Verify your partnershipWho is Dominy’s audience?
Dominy's audience is likely comprised of homeowners and renters in the UK interested in practical, aspirational home improvement. Their intent signals are strong, indicated by high engagement rates on TikTok (7.34% ER), significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and engaged community eager for DIY tips, renovation inspiration, and family-friendly home updates. Nutcake can expect this audience to be receptive to product placements, affiliate links, and potentially premium content related to interior design and home improvement.
Which creators are similar to Dominy?
If you're looking for creators like this creator, you'll find inspiration for your own home interior design, renovations, and family home updates.
Becca
Instagram @beccashouseofcolour
This creator shares content about decorating their home with vibrant colours and sharing DIY projects. They often showcase transformations of different rooms, including bathrooms and nurseries, using bold paint choices. The creator also posts about everyday life as a parent, incorporating their colourful home aesthetic into family vlogs and activities. Their content includes tips for creating a cheerful and personalised living space, often featuring children's decor and seasonal decorations like Christmas chains.
Danielle Lee
Instagram @renovation_russ
This creator focuses on home renovation and interior design, documenting various room transformations and decorating projects. They share content on updating spaces, such as creating a cinema room, converting an office into a playroom, and organising areas like the kitchen. Their posts often include selecting paint colours, furniture, and decorative accessories, along with showcasing 'before and after' results. The creator also features seasonal home styling, including themes for Halloween and Christmas.
Lucy Hamilton
TikTok @lucyhamiltonathome · Instagram @lucyhamiltonathome
This creator shares content related to home interiors, often featuring colourful and unique decorations. They also post about personal life, including family moments and self-care. Additionally, the creator discusses topics such as relationships and personal growth, sometimes with a humorous or relatable tone.
Frequently asked questions
Sign in to view Dominy's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Dominy today
You can use Nutcake’s agentic tools for free. Sign up today to work with Dominy on your creator campaign.