What kind of content does Drew Afualo make?
Drew Afualo offers a vibrant mix of beauty and skincare content, featuring honest product reviews and engaging demonstrations on Instagram. Beyond makeup tutorials, she shares an authentic glimpse into her life, from wedding planning to attending high-profile events like the Oscars. Drew also bravely tackles important health topics and shares thoughtful perspectives on social issues, creating a well-rounded and relatable presence.
Are you a brand that’s partnered with Drew Afualo?
Verify your partnership
Who is Drew Afualo’s audience?
Drew Afualo's audience is likely comprised of individuals interested in beauty, skincare, and product reviews, with a secondary interest in personal updates and health. Their high Instagram engagement rate (9.03%) significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and responsive community. This suggests strong intent signals for product recommendations and a high quality of engagement, making her profile an attractive opportunity for brands seeking authentic influencer partnerships within the beauty and wellness space.
Which creators are similar to Drew Afualo?
If you're looking for creators like this creator, you'll love influencers who share authentic beauty and skincare journeys, alongside personal updates and health insights.
Rachel James
Instagram @_rachilla
This creator posts content about beauty and lifestyle. They share makeup tutorials, skincare routines, and hair care tips, often featuring specific product reviews and recommendations. The creator also posts about personal experiences like getting piercings, manicures, and travelling to different locations. Additionally, they share insights on online safety for teenagers and motherhood.
Fiona Anne
Instagram @fionaannee
This creator shares content focused on makeup and skincare routines, often featuring product reviews and tutorials. They also post videos discussing fashion, including styling tips and DIY modifications to clothing. Additionally, the creator shares content related to food and drink, such as trying new snacks and reviewing eateries.
Eva Rose
Instagram @evarankiin
This creator focuses on beauty and skincare content. They often share reviews and demonstrations of new makeup products, particularly lip glosses and foundations, and showcase how to achieve specific makeup looks inspired by celebrities. Skincare routines are also a frequent topic, including product recommendations for eye creams, moisturisers, and sunscreens. They also share occasional lifestyle content, such as workout sessions or travel experiences.
Frequently asked questions
Sign in to view Drew Afualo's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Drew Afualo today
You can use Nutcake’s agentic tools for free. Sign up today to work with Drew Afualo on your creator campaign.