What kind of content does EGG make?
EGG brings a darkly glamorous edge to beauty content, blending dramatic gothic makeup looks with honest product reviews on TikTok and Instagram. Their engaging videos showcase everything from vibrant eyeshadow palettes to deep, vampy lipsticks, all delivered with a signature sense of humor and pop culture flair. Brands will appreciate EGG's ability to create visually striking tutorials and relatable content that resonates with a dedicated audience.
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Who is EGG’s audience?
EGG's audience is likely comprised of beauty enthusiasts, particularly those drawn to gothic aesthetics and dramatic makeup transformations. Their intent signals suggest a strong interest in detailed beauty reviews and a desire for entertaining, humorous content within the beauty niche. With TikTok engagement at 20.10% and Instagram at 29.99%, EGG's audience demonstrates significantly higher engagement than typical benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and responsive community. This suggests a valuable audience for brands seeking deep connection and strong conversion potential within the alternative beauty space.
Which creators are similar to EGG?
If you're looking for creators like this creator, you'll love their dramatic gothic makeup looks and hilarious beauty reviews.
Babie
TikTok @sxcorpionhoe · Instagram @sxcorpionhoe
This creator posts about alternative fashion and makeup. Their videos often feature outfit of the day (OOTD) content, showing how they style gothic-inspired clothing and accessories. They also share makeup tutorials, focusing on looks like 'goth glam,' and sometimes document thrifting trips where they search for unique fashion items. The creator also shares personal anecdotes related to their alternative style and lifestyle.
georgie
TikTok @georgie.lowen
This creator focuses on makeup tutorials and demonstrations, often featuring grunge and editorial styles. They provide step-by-step guides for achieving specific looks, such as smokey eyes or blurred lips, encouraging viewers to use products they already own. The content also includes makeup decluttering sessions, reviews of new beauty products, and discussions about skincare routines. Occasionally, the creator shares personal updates, like a new hairstyle.
Hazel J
TikTok @byhazelj · Instagram @byhazelj
This creator posts videos featuring makeup transformations and tutorials, often inspired by popular culture and characters. They also share content related to beauty trends, product reviews, and personal reflections on past aesthetics. The creator sometimes experiments with bold makeup choices and explores nostalgic themes within their content.
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