What kind of content does EGG make?
EGG crafts captivating content blending dramatic gothic makeup looks with honest beauty reviews. Across TikTok and Instagram, they showcase everything from vibrant eyeshadows to deep lipsticks, often with a humorous twist and pop culture flair. Their engaging style makes them a go-to for brands seeking to connect with a beauty-conscious audience that appreciates both artistry and authenticity.
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Who is EGG’s audience?
EGG's audience is likely composed of makeup enthusiasts, particularly those drawn to gothic aesthetics and dramatic beauty looks, with a shared appreciation for humor. Their high engagement rates on both TikTok (20.10% ER) and Instagram (29.99% ER) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and interactive community. This suggests strong intent signals, with followers actively seeking out EGG's content for inspiration, entertainment, and potentially purchasing recommendations, leading to high-quality engagement.
Which creators are similar to EGG?
If you're looking for creators like this creator, you'll love their dramatic gothic makeup looks and hilarious beauty reviews.
Babie
TikTok @sxcorpionhoe · Instagram @sxcorpionhoe
This creator posts about alternative fashion and makeup. Their videos often feature outfit of the day (OOTD) content, showing how they style gothic-inspired clothing and accessories. They also share makeup tutorials, focusing on looks like 'goth glam,' and sometimes document thrifting trips where they search for unique fashion items. The creator also shares personal anecdotes related to their alternative style and lifestyle.
georgie
TikTok @georgie.lowen
This creator focuses on makeup tutorials and demonstrations, often featuring grunge and editorial styles. They provide step-by-step guides for achieving specific looks, such as smokey eyes or blurred lips, encouraging viewers to use products they already own. The content also includes makeup decluttering sessions, reviews of new beauty products, and discussions about skincare routines. Occasionally, the creator shares personal updates, like a new hairstyle.
Hazel J
TikTok @byhazelj · Instagram @byhazelj
This creator posts videos featuring makeup transformations and tutorials, often inspired by popular culture and characters. They also share content related to beauty trends, product reviews, and personal reflections on past aesthetics. The creator sometimes experiments with bold makeup choices and explores nostalgic themes within their content.
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