What kind of content does RECIPES make?
RECIPES offers a delightful blend of practical family content, perfect for brands targeting parents. Their Instagram feed showcases simple, healthy recipes for babies and families, alongside curated gift guides for young children and seasonal activity ideas. Through relatable vlogs, they also share glimpses into their life as a working mother, creating an authentic connection with their audience.
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Verify your partnershipWho is RECIPES’s audience?
RECIPES' audience is likely comprised of parents, particularly working mothers in Great Britain, seeking practical and family-friendly meal solutions and seasonal activity ideas. Their intent signals are strong, indicated by their engagement with content related to baby food and gift guides, suggesting a desire for actionable advice and inspiration. With an Instagram engagement rate of 1.20%, RECIPES is performing slightly below the platform benchmark of 1.5%, indicating potential for growth in audience interaction and content resonance.
Which creators are similar to RECIPES?
If you're looking for creators like this creator, you'll find inspiration for busy parents, new moms, and anyone seeking delicious, family-friendly meal ideas.
Soph Ash Lij V
Instagram @mummyandlij
This creator shares content about family life and motherhood, often featuring their young child. Topics include everyday activities such as baking, visiting zoos, and enjoying nature trails. The creator also posts about skincare routines and seasonal events like Lunar New Year and the arrival of spring.
Gemma White
Instagram @gemmaangelenewhite
This creator shares videos about their everyday life, focusing on family activities, cooking, and personal routines. They often post about meals they prepare, including recipe attempts and taste tests. The creator also discusses their experiences with skincare products and shares insights into home organisation and cleaning. They sometimes feature their child in videos, particularly when cooking or baking together.
Marina Maloney
Instagram @marina.maloney
This creator shares content about family life, focusing on motherhood and parenting, particularly raising three boys. They post about everyday challenges, such as meal preparation for picky eaters and managing busy schedules. The creator also shares simple recipes and bakes, alongside reflections on authenticity and embracing imperfections in family life.
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