What kind of content does EL make?
EL crafts mouthwatering cooking and baking videos, sharing accessible recipes for everything from fluffy cinnamon rolls to wholesome granola. Their Instagram feed is a visual feast, often featuring vegan-friendly ingredients and detailed, step-by-step instructions that make any home cook feel like a pro. Beyond the kitchen, EL also offers glimpses into their London adventures, from immersive exhibitions to curated product promotions, often with exclusive discount codes for their engaged audience.
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Who is EL’s audience?
EL's audience is likely comprised of home cooks and bakers in the UK seeking accessible vegan recipes and product recommendations. Their high Instagram engagement rate (4.74%) significantly surpasses benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and active community. This suggests strong intent to discover, try, and potentially purchase featured products, making EL an attractive partner for brands in the food and lifestyle sectors.
Which creators are similar to EL?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in delicious vegan cooking, baking, and exclusive recipe promotions.
Myra Evans
Instagram @eatwithlee_
This creator shares videos focused on food and cooking. They often post recipes for dishes like pancakes, lasagna, and chicken sandwiches. The creator also shares cooking hacks and meal ideas, sometimes featuring specific brands of ingredients they use. Their content includes visually appealing shots of food preparation and finished dishes.
Jack Munn
Instagram @jack_munn
This creator focuses on recipes and cooking tutorials, often showcasing how to prepare classic dishes from around the world. They demonstrate techniques for making everything from British fish and chips and pies to Indonesian Ayam Goreng and Vietnamese Banh Mi. Many videos feature detailed steps for creating dishes, alongside explanations of ingredient choices and cooking methods. The creator also frequently shares personal stories related to the food they cook.
Cathryn Wood
Instagram @cathrynlaurawood
This creator shares videos about baking and cooking. They often provide recipes and tutorials for homemade treats, including scones, cookies, cakes, and ice cream. Many of their recipes are gluten-free. The creator also shares 'what I eat in a day' style videos, showcasing their meals and snacks.
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