What kind of content does EL make?
EL crafts mouthwatering cooking and baking content, sharing detailed recipes for everything from vegan cinnamon rolls to homemade granola. Their Instagram feed is a visual feast of step-by-step tutorials, often highlighting specific kitchen tools and featuring exclusive discount codes for exciting products and events. Beyond the kitchen, EL also offers glimpses into their London adventures, from immersive exhibitions to everyday experiences.
Are you a brand that’s partnered with EL?
Verify your partnership
Who is EL’s audience?
EL's audience is likely comprised of home cooks and bakers, primarily in the UK, actively seeking vegan recipes and interested in potential product promotions. Their high Instagram engagement rate (4.74%) significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and loyal follower base. This suggests strong potential for driving conversions on sponsored content and product recommendations, as their audience demonstrates a clear intent to engage with and act upon EL's shared content.
Which creators are similar to EL?
If you're looking for creators like this creator, partner with those who excel at sharing delicious vegan recipes and engaging with their audience through cooking and baking promotions.
Myra Evans
Instagram @eatwithlee_
This creator shares videos focused on food and cooking. They often post recipes for dishes like pancakes, lasagna, and chicken sandwiches. The creator also shares cooking hacks and meal ideas, sometimes featuring specific brands of ingredients they use. Their content includes visually appealing shots of food preparation and finished dishes.
Cassie Yeung
Instagram @cassyeungmoney
This creator shares videos about cooking and preparing various dishes. They document trips to Asian markets for groceries and ingredients, often focusing on making broths and stocks. The creator also shares recipes for desserts, snacks, and main courses, sometimes with a healthier twist. They have also posted content about attending events like Carnival and NASCAR races, and trying unique food and drink items.
Noor Fluffy
TikTok @noor.fluffy · Instagram @noor.fluffy
The creator posts a variety of content, including cooking tutorials and recipes, particularly focusing on bread and pastries. They also share personal vlogs about their daily life and experiences, including moments of motherhood and celebrations such as graduations. Additionally, the creator covers lifestyle tips, such as encouraging viewers to stay busy with new skills and healthy habits. Some of their content also includes reflective and religious texts.
Frequently asked questions
Sign in to view EL's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with EL today
You can use Nutcake’s agentic tools for free. Sign up today to work with EL on your creator campaign.