What kind of content does Els make?
Els offers a heartwarming glimpse into her daily life and family adventures, primarily on TikTok. Her content centers on the joys of countryside walks, nurturing morning routines, and cherished moments with her children. Brands will appreciate her authentic approach to showcasing nature, self-care, and practical parenting tips, including delicious toddler meal ideas. Els inspires her audience to embrace the outdoors and live life to its absolute fullest.
Are you a brand that’s partnered with Els?
Verify your partnership
Who is Els’s audience?
Els's audience is likely composed of parents and individuals interested in wholesome lifestyle content, seeking practical advice and relatable experiences. Their high TikTok engagement rate (11.39% ER, significantly above benchmark) indicates a highly receptive and interactive community, suggesting strong potential for conversions on sponsored content or product recommendations. This audience demonstrates a clear intent to discover and adopt new habits, products, or activities related to family, nature, and personal well-being.
Which creators are similar to Els?
If you're looking for creators like this creator, you'll love content for families seeking inspiration for everyday adventures, mindful parenting, and nature-filled self-care.
Vanessa Motherhood
TikTok @vanesswithme
This creator shares videos about their family life, including interactions with their children and daily routines. They post about their experiences with toddlerhood, such as toilet training and navigating the challenges of motherhood, including overstimulation and burnout. The creator also shares content related to food, reviewing ready meals and slow cooker recipes, as well as documenting family outings and seasonal activities like snow days.
Laura Nichols
Instagram @laurapnichols
This creator shares relatable content about everyday life as a parent. Their videos often feature their two young children, Alice and Henry, capturing moments like birthdays, family outings, and even mundane trips to the shops. The creator also touches upon the challenges and joys of motherhood, including adjusting to a new baby and navigating toddlerhood. They also share updates on family holidays and routines.
Faye
TikTok @fayewilliamsssx
The creator shares videos focused on their life as a toddler mum. Content includes daily routines, such as evening and morning routines after nursery, and self-care activities like skincare and baths. They also post about toddler-related topics, including their child's speech development and playtime. Additionally, the creator shares short vlogs about shopping hauls and meal diaries.
Frequently asked questions
Sign in to view Els's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Els today
You can use Nutcake’s agentic tools for free. Sign up today to work with Els on your creator campaign.