What kind of content does els make?
Els brings viewers along on breathtaking outdoor adventures, from challenging Munro climbs in Scotland to invigorating trail runs. Her TikTok channel showcases not only the thrill of the great outdoors, even in snowy conditions, but also her stylish OOTDs that perfectly complement her active lifestyle. Brands looking to connect with an audience passionate about exploration and athleisure will find a natural fit with Els' authentic and inspiring content.
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Who is els’s audience?
Els's audience is likely comprised of active individuals in Great Britain with a strong interest in outdoor pursuits, particularly hiking and running, with a specific focus on Scottish Munros. Their high TikTok engagement rate (10.79% ER, significantly above benchmarks like TikTok's ~3.0%) indicates a highly receptive and interactive community. This suggests strong intent signals for content related to gear recommendations (OOTD), trail guides, and personal adventure narratives, promising high-quality engagement and potential for brand partnerships within the outdoor and active lifestyle sectors.
Which creators are similar to els?
If you're looking for creators like els, you'll love their content if you enjoy inspiring outdoor adventures, from challenging hikes and runs to showcasing stylish OOTDs.
Stuart
TikTok @stuart0utside
This creator posts videos about outdoor adventures in Scotland. Their content often features hiking in the Scottish Highlands, including popular locations like Glencoe. They also share experiences with wild camping and road trips around the country. The videos showcase scenic mountain views and different weather conditions, from snow to sunshine.
Kiri Asteria Morrigan
TikTok @kirisnell
This creator shares their outdoor adventures, often featuring their dogs. They showcase hiking trips in various scenic locations, including the Lake District. The content includes glimpses of their gear, extensive shoe collection, and moments of gratitude for their canine companions. They also express reflections on enjoying life and nature.
em
TikTok @emilyrpurdy
This creator posts videos about their outdoor adventures and travels. They share content from various locations, including scenic natural landscapes within the UK. Their videos often feature activities such as hiking, climbing, and skiing. The creator also shares moments of enjoying nature, particularly during sunrise, and expresses a positive outlook on life and their travels.
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