What kind of content does Em make?
Em offers a vibrant blend of fashion and styling inspiration, bringing viewers along on exciting shopping vlogs through London and Paris. Her content shines with practical advice, from styling specific pieces to mastering chic seasonal looks, making her a go-to for outfit ideas. Brands will appreciate her engaging approach to showcasing fashion, particularly through her popular vlogs and curated outfit inspiration.
Are you a brand that’s partnered with Em?
Verify your partnership
Who is Em’s audience?
Em's audience is likely comprised of fashion-conscious individuals, primarily in the UK, seeking styling tips, outfit inspiration, and glimpses into London's shopping scene. Their high TikTok engagement rate (6.01%) significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive follower base. This suggests strong potential for driving product discovery and purchase intent, as viewers are actively responding to Em's content.
Which creators are similar to Em?
If you're looking for creators like Em, you'll love discovering fashionistas who share London shopping hauls, styling tips, and daily vlogs for outfit inspiration.
cocobeautea
TikTok @cocobeautea · Instagram @cocobeautea
This creator shares videos about fashion and lifestyle. They document their outfits for different occasions, including airport travel, daily wear, and evening events in London. The content also features routines such as getting ready for bed and preparing for flights, with a focus on beauty products and travel experiences, particularly business class flights. Additionally, the creator shares hauls of new clothing items.
Steph
Instagram @shopper46
This creator shares content focused on personal styling and fashion. They frequently highlight sustainable practices, such as thrifting for pre-loved clothing and vintage items. The videos often showcase recent fashion finds and offer styling tips for unique pieces. They also discuss how outfits can start conversations and host live discussions on various style-related topics with their community.
Jodi-lee Fashion Travel
TikTok @jodileetravels
The creator shares content focused on fashion and outfit planning, often for city breaks. They showcase styling tips for various occasions, including day and night outfits, and often highlight affordable fashion choices. The creator also posts about personal experiences, such as travels and friendships, sometimes reflecting on the past year.
Frequently asked questions
Sign in to view Em's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Em today
You can use Nutcake’s agentic tools for free. Sign up today to work with Em on your creator campaign.