What kind of content does Emily Wood make?
Emily Wood crafts engaging makeup tutorials and honest product reviews across TikTok and Instagram. She dives deep into eyeshadow palettes, lipsticks, and blush, often highlighting specific beauty brands. Beyond makeup, Emily shares exciting hair colour transformations and tips on essential beauty tools, sometimes even enlisting her partner for shade selection.
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Who is Emily Wood’s audience?
Emily Wood's audience is likely comprised of beauty enthusiasts in the UK actively seeking makeup and hair tutorials, product reviews, and information on beauty tools and brands. Their high engagement rates (TikTok 10.93% ER, Instagram 6.14% ER) significantly exceed platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and interactive community. This suggests strong purchase intent and a willingness to engage with sponsored content, making her profile a valuable asset for beauty brands targeting this demographic.
Which creators are similar to Emily Wood?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking honest makeup and hair color advice, plus reviews on the latest beauty tools and brands.
Jayde Pierce
TikTok @jaydepierce · Instagram @jaydepierce
This creator shares videos about beauty and skincare. They often feature makeup looks, hair styling routines, and product reviews, including cosmetics and fragrances. Additionally, the creator posts about fashion and personal style, as well as lifestyle content such as slow mornings and travel.
Alice T
TikTok @alxcext · Instagram @alxcext
This creator posts content focused on beauty and skincare. They share routines, product reviews, and application tutorials for makeup and skincare items. The creator also features hair care and styling, discussing hair colour and products. Jewellery is another topic they cover, expressing their fondness for rings. Additionally, they occasionally share lifestyle moments, such as travelling or celebrating events.
Dori
Instagram @makeupbydoori
This creator posts makeup tutorials and demonstrations. They often showcase different makeup products and techniques, including full face applications and lip liner combinations. The creator also shares content from photoshoots and behind-the-scenes looks at their work as a makeup artist. They frequently collaborate with beauty brands and feature other makeup artists.
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