What kind of content does Em make?
Em offers a fresh perspective on beauty, sharing accessible skincare and makeup tips across TikTok. They specialize in achieving that sought-after dewy glow, with a focus on effective acne treatments and personal skincare journeys. Beyond everyday routines, Em also delights audiences with fun unboxing videos and stunning makeup tutorials for special occasions, alongside honest reviews of beauty products.
Are you a brand that’s partnered with Em?
Verify your partnership
Who is Em’s audience?
Em's audience is likely comprised of individuals actively seeking practical beauty advice and product recommendations, particularly concerning skincare and acne solutions. Their high TikTok engagement rate (7.30% ER) significantly surpasses benchmark averages (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests viewers are not just passively consuming content but are actively participating through likes, comments, and shares, signaling strong interest and trust in Em's expertise. This engaged audience presents a valuable opportunity for brands seeking authentic connections within the beauty and skincare space.
Which creators are similar to Em?
If you're looking for creators like Em, you'll love these beauty gurus who share skincare tips, makeup tutorials, and product reviews for achieving glowy skin.
Christina Joy
Instagram @honest.skin
This creator consistently posts content centred around beauty and skincare. They often review various makeup products, demonstrating their application and sharing detailed thoughts on foundations, lip colours, and eyeshadows. The creator also discusses skincare routines, recommending specific products for different concerns, such as sensitive or travel-stressed skin. Their videos include practical tips and highlight product ingredients and benefits from a range of beauty brands.
Ellie
TikTok @elmoultonxoxo
The creator shares content focused on beauty and skincare. They review makeup products, such as mascara, and discuss skincare routines using serums and moisturisers. The creator also features hair care products, highlighting their benefits for frizz and shine. Additionally, they touch upon women's health supplements and offer encouragement to other small creators.
Dominique Allison
TikTok @dominiqueallison
This creator posts videos about skincare and makeup. They share tutorials on how to achieve specific looks, such as glass skin or glowy spring makeup, and demonstrate techniques like colour correcting foundation or making lipstick last longer. The creator also shares their experiences attending brand events and trying out new beauty products, often comparing different shades and finishes of makeup such as blush or lipstick.
Frequently asked questions
Sign in to view Em's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Em today
You can use Nutcake’s agentic tools for free. Sign up today to work with Em on your creator campaign.