What kind of content does Essa make?
Essa offers a vibrant blend of beauty and lifestyle content. On TikTok, they dive deep into skincare, sharing honest reviews of serums, toners, and moisturizers, alongside their personal routines and monthly empties. Beyond beauty, Essa also brings followers along to craft workshops, discusses the magic of musical theatre, and shares seasonal fashion inspiration.
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Who is Essa’s audience?
Essa's audience is likely comprised of individuals interested in a blend of lifestyle content, from beauty and fashion to creative hobbies and entertainment. Their high TikTok engagement rate (7.97% ER) significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and active community. This suggests strong potential for driving conversions on sponsored content, particularly for brands aligning with skincare, beauty, and craft-related products or experiences. Their interest in musical theatre also hints at an audience appreciative of performance and storytelling.
Which creators are similar to Essa?
If you're looking for creators like this creator, you'll find inspiration for your next skincare routine, fashion haul, or even a DIY craft project.
Demi Jones
TikTok @demijones · Instagram @demijones1
This creator shares content focused on beauty and skincare routines. They often review and demonstrate the use of various makeup products, including eyeliner, mascara, and lip treatments. Skincare features heavily, with reviews of serums, moisturisers, and sunscreens, often highlighting specific brands like L'Oréal Paris and CeraVe. The creator also posts about personal wellness, such as mole checks for skin cancer awareness, and shares updates on home and room renovations.
Nicole
Instagram @nicolejxhnson
This creator shares content related to beauty and skincare. They post videos featuring product reviews and routines, focusing on items like serums, face masks, and foundations. The creator also shares content about makeup, including lipstick shades suitable for brown skin and sparkly makeup looks. Additionally, they document experiences like attending beauty events and unboxing advent calendars.
Liv Clarke
TikTok @livclarke01
This creator shares content about beauty and fashion. They review products they have used up, known as 'empties', and share their favourites from the month or year. These reviews cover a range of items including skincare, makeup, and fragrances. The creator also posts 'Get Ready With Me' videos focusing on skincare routines and tips. Additionally, they engage their audience for fashion advice.
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