What kind of content does KMW make?
KMW offers a vibrant and aesthetic approach to beauty content, specializing in detailed reviews and unboxings of skincare and makeup. Their Instagram feed (@faceofkmw) is a treasure trove of honest opinions on everything from cleansing balms and SPFs to lip liners and glosses, often highlighting affordable finds. With a keen eye for trending aesthetics, KMW's visually appealing posts, featuring seasonal and color-themed visuals, make them an ideal partner for brands seeking authentic engagement within the beauty space.
Are you a brand that’s partnered with KMW?
Verify your partnership
Who is KMW’s audience?
KMW's audience is likely comprised of beauty enthusiasts in Great Britain actively seeking accessible and budget-friendly skincare and makeup recommendations. Their high engagement rate (91.29% ER) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly receptive and loyal community. This suggests viewers are not just passively consuming content but are deeply invested, likely driven by a desire for honest product reviews, unboxing experiences, and practical beauty advice. This presents a strong opportunity for brands seeking to connect with a deeply engaged and targeted consumer base.
Which creators are similar to KMW?
If you're looking for creators like this creator, you'll love their honest skincare and makeup reviews, unboxings, and tips for affordable beauty finds.
Thebeautyedit
TikTok @thebeautyedit__ · Instagram @thebeautyedit__
This creator focuses on beauty content, including makeup tutorials and skincare routines. They often feature product reviews and unboxing videos, showcasing brands like Dior, Maybelline, and Charlotte Tilbury. The content includes 'get ready with me' videos and demonstrations of various makeup techniques, such as lip combos and blush application. They also share their tanning routine and promote skincare products.
Pia Rawlins
Instagram @glowwithpia_
This creator shares content about beauty and skincare products. They post unboxing videos of items like skincare essentials and beauty advent calendars. The creator also shares their routines for morning skincare and discusses specific products they use for hydration and skin health. They also occasionally share content related to fragrances and body care.
Sheena
Instagram @reviewsskincare
This creator regularly posts content focused on makeup and skincare. They frequently showcase various blush products, sharing their current favourites and preferred shades for different seasons, such as coral and peachy tones. The creator also highlights lip products, including lip balms and glosses, often discussing their personal collections and go-to items. Additionally, they share their skincare routines, detailing steps like cleansing, serum application, moisturising, and SPF, and review specific products that provide a healthy, glowy complexion.
Frequently asked questions
Sign in to view KMW's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with KMW today
You can use Nutcake’s agentic tools for free. Sign up today to work with KMW on your creator campaign.