What kind of content does Unknown make?
This creator brings a touch of handmade charm to everyday items through detailed embroidery tutorials. On TikTok, they showcase intricate techniques like reverse appliqué and couching stitch, transforming denim and sweatshirts with vibrant floral and abstract designs. Their content also extends to DIY beading and decorative stationery, with a consistent focus on upcycling and personalization.
Are you a brand that’s partnered with Unknown?
Verify your partnership
Who is Unknown’s audience?
This creator's audience is likely composed of DIY enthusiasts and crafters in the UK, actively seeking inspiration and tutorials for embroidery, upcycling, and sewing projects. Their high TikTok engagement rate (3.63%, exceeding the benchmark of ~3.0%) indicates a highly receptive and interactive community, suggesting strong potential for product adoption and brand loyalty. This audience is motivated by creative expression and sustainable practices, making them ideal for brands offering craft supplies, sewing machines, or upcycling resources.
Which creators are similar to Unknown?
If you're looking for creators like this creator, you'll find inspiration for unique DIY projects, upcycling fashion, and mastering embroidery and sewing crafts.
Flourishing Fibres
Instagram @flourishingfibers
This creator makes videos about paper embroidery, which involves stitching designs onto paper. They share tutorials and tips for various projects, such as custom cards, ornaments, and decorations. The content includes demonstrations of different techniques, like using specific fonts and handling metallic threads. They also offer free patterns and showcase seasonal designs like snowflakes and bats.
Handmade Issy
TikTok @handmade.byissy
This creator makes videos about sewing and upcycling old clothing. They demonstrate how to transform items like denim jackets and t-shirts into new garments. Projects include making skirts, pyjamas, and even decorative items like Christmas bows. They also share tips on using sewing patterns and mending clothes.
Abbie Walsh
Instagram @abbiewalsh
This creator makes content about hand embroidery, specialising in bespoke and personalised items. Their videos often showcase intricately embroidered lingerie, such as knickers, and home accessories like napkins. The creator frequently collaborates with fashion brands and designers, featuring their work at pop-up shops and special events. They also host embroidery workshops, teaching others how to embellish items themselves. Additionally, their content sometimes includes their participation in art exhibitions.
Frequently asked questions
Sign in to view Unknown's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Unknown today
You can use Nutcake’s agentic tools for free. Sign up today to work with Unknown on your creator campaign.