What kind of content does Food Made Simple make?
Food Made Simple brings a fun, relatable approach to cooking on TikTok. Their videos showcase delicious dishes, from creative lasagne to comforting fish pie, often with a touch of humor. Perfect for brands looking to connect with an audience that loves easy-to-follow recipes and food preparation tips.
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Who is Food Made Simple’s audience?
Food Made Simple's audience likely consists of home cooks and aspiring chefs in the UK seeking accessible and straightforward recipe inspiration. Their intent signals are strong, indicated by consistent engagement with food preparation content. With a TikTok engagement rate of 2.25%, which is above the benchmark of ~3.0% for the platform, this creator demonstrates a highly engaged community that actively consumes and likely shares their content, suggesting a high-quality audience for potential brand partnerships.
Which creators are similar to Food Made Simple?
If you're looking for creators like this creator, you'll find them perfect for home cooks seeking easy, delicious recipes and practical food preparation tips.
PlanetFood
TikTok @thisisplanetfood · Instagram @thisisplanetfood
This creator posts videos about recipes and food preparation. They often share tutorials for sweet treats like millionaire's shortbread and cheesecakes, as well as savoury dishes such as butter chicken and pasta. The creator also explores convenience foods and snack hacks, including air fryer recipes and unique ways to prepare crumpets and pies. Some videos focus on specific ingredients like Boursin or feature festive themes and global food items like self-heating hot pots.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
Thom Bateman
TikTok @chefthombateman · Instagram @chefthombateman
This creator posts videos focusing on recipes and cooking techniques. They share detailed instructions for making a variety of dishes, including sauces, hash browns, and baked goods. The content often features homemade versions of popular foods and includes step-by-step guides with ingredient lists. They also share tips on preserving food and using ingredients such as wild garlic.
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