What kind of content does ghd make?
ghd brings a unique blend of vintage charm and modern flair to their content. On TikTok, they dive deep into the world of hair styling tools, from nostalgic reviews of older models to fun release year challenges that test their appliance expertise. Beyond hair, ghd offers an exclusive peek into the glitz and glamour of events like the BAFTA awards, sharing captivating behind-the-scenes moments and red carpet experiences.
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Verify your partnershipWho is ghd’s audience?
ghd's audience is likely comprised of individuals interested in hair styling, particularly those who appreciate vintage aesthetics and the history behind iconic appliances. Their engagement on TikTok, with a 3.61% ER, significantly outperforms the benchmark (3.0%), indicating a highly receptive and active community. This suggests viewers are actively seeking out ghd's unique content, demonstrating strong intent for product discovery and brand loyalty, especially around release year challenges and celebrity-adjacent content like BAFTA awards and red carpet trends.
Which creators are similar to ghd?
If you're looking for creators like this creator, target those who excel at showcasing premium hair styling tools and can tie them into aspirational events like the BAFTA awards or vintage-themed content.
Naomi Clarke
TikTok @naomi.bouncy.blows · Instagram @naomibouncyblows
This creator shares content about hair care and styling. They demonstrate various curling techniques using tools like the Dyson Airwrap and GHD curling wand. The creator also provides tips on hair growth and showcases different hairstyles, including heatless curls and updos. They often feature their work as a hairdresser, aiming to help others feel confident about their hair.
kaela tavares
Instagram @kaelatavares_
This creator makes videos about beauty and skincare products, often reviewing items and sharing whether they are worth purchasing. They also feature fashion content, showcasing outfits and discussing clothing items. Additionally, the creator shares videos about hair care routines and products, demonstrating techniques and the results. Some content also focuses on home goods, such as cleaning appliances and drinkware.
Ryan Steedman
Instagram @ryansteedmanhair
This creator specialises in professional hair styling for various occasions and events. They showcase a range of hairstyles, including glamorous updos for awards ceremonies, elegant waves for fashion events, and sophisticated blowouts. The content frequently features clients attending high-profile events, such as celebrity performances and Paris Fashion Week. The creator regularly uses and highlights professional hair products and tools from well-known brands in their videos. They also collaborate with makeup artists and other beauty professionals to create complete styled looks.
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