What kind of content does Naomi make?
Naomi offers a fresh perspective on home improvement and organization, sharing engaging DIY projects and stylish, practical solutions across her Instagram. Her content beautifully showcases how to elevate everyday spaces with curated kitchenware, art, and smart storage ideas. Brands looking to connect with an audience interested in seasonal refreshes and outdoor living will find a perfect fit with Naomi's aspirational yet achievable home aesthetic.
Are you a brand that鈥檚 partnered with Naomi?
Verify your partnership
Who is Naomi鈥檚 audience?
Naomi's audience is primarily interested in actionable home improvement, organization, and DIY content. They are likely homeowners or renters actively seeking inspiration and practical advice for their living spaces. Her Instagram engagement rate of 4.77% significantly outperforms industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly invested and responsive follower base. This suggests strong potential for driving conversions on sponsored products or services related to home goods, tools, and decor.
Which creators are similar to Naomi?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking inspiration for home improvement, organization, DIY projects, and stylish home decor.
Alexis Austin
Instagram @alexisandraaustin
This creator shares content about home renovations, interior design, and DIY projects. They document their journey of transforming their house into a home, often sharing details about specific rooms like the kitchen, primary bedroom, and bathroom. The creator also provides shopping links for furniture and decor, focusing on achieving a timeless and collected aesthetic.
Mayra Isabel
Instagram @mayratouchofglam
This creator posts videos about home improvement projects, such as transforming backyards into outdoor living spaces with fire pits and decorating them. They also share content related to beauty routines, including makeup tutorials and skincare. Additionally, the creator documents lifestyle content like organising their home, creating coffee stations, and sharing holiday outfits for trips.
Sofia Rose Gabay
Instagram @sofia.gabay
The creator shares content about home improvement and lifestyle topics. They discuss finding home furniture through Wayfair and home buying journeys with Zillow, offering tips and sharing their own experiences. The creator also posts about fashion, showcasing outfits from Old Navy's denim collection for various occasions. Additionally, they share healthy recipes, skincare routines, and beauty tips, often recommending specific products.
Frequently asked questions
Sign in to view Naomi's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Naomi today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Naomi on your creator campaign.