What kind of content does Grubspot make?
Grubspot crafts mouthwatering food content, primarily for Instagram, showcasing a diverse range of recipes. From indulgent crunch wraps and cheeseburger tacos to creative breakfast delights like hash brown French toast, their videos explore exciting flavor combinations. Brands looking to connect with an audience interested in delicious, approachable meals will find Grubspot's engaging culinary style a perfect fit.
Are you a brand that’s partnered with Grubspot?
Verify your partnership
Who is Grubspot’s audience?
Grubspot's audience is likely comprised of home cooks and food enthusiasts seeking accessible and appealing meal inspiration, particularly for breakfast. Their high Instagram engagement rate (4.20%) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and YouTube (~2.0%), indicating a highly receptive and actively participating follower base. This suggests strong intent signals for recipe discovery and a high-quality engagement level, making Grubspot a valuable creator for brands targeting consumers interested in culinary content and meal preparation.
Which creators are similar to Grubspot?
If you're looking for creators like this, you'll find them perfect for anyone seeking delicious food inspiration, easy recipes, and culinary adventures in the kitchen.
Christopher Smith
Instagram @meatlicious
This creator often shares videos about cooking and recipes, frequently putting a unique twist on classic dishes. They focus on family meals, often recreating popular fast-food items at home or inventing new flavour combinations. Many videos feature the creator's children and their dinner requests, which are often humorously subverted by the creator's culinary choices. The content includes recipes for burgers, chicken dishes, sliders, and various sauces, presented with a focus on achievable home cooking.
Dad the dish
TikTok @dadthedish · Instagram @dadthedish
This creator makes videos about food, often reviewing takeaways and creating recipes. They showcase a variety of dishes including burgers, pasta dishes, and fried foods. The creator also highlights dishes from different cuisines like Indian and Chinese. Some videos focus on creating their own versions of popular meals, while others involve trying out food from various restaurants.
Myra Evans
Instagram @eatwithlee_
This creator shares videos focused on food and cooking. They often post recipes for dishes like pancakes, lasagna, and chicken sandwiches. The creator also shares cooking hacks and meal ideas, sometimes featuring specific brands of ingredients they use. Their content includes visually appealing shots of food preparation and finished dishes.
Frequently asked questions
Sign in to view Grubspot's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Grubspot today
You can use Nutcake’s agentic tools for free. Sign up today to work with Grubspot on your creator campaign.