What kind of content does Hattie Smith make?
Hattie Smith offers a vibrant blend of fashion, beauty, and authentic family life content across Instagram and TikTok. Her followers tune in for engaging clothing hauls from popular retailers like ASOS and Marks & Spencer, often featuring stylish collaborations with her mother or best friend. Hattie also provides honest reviews of coveted beauty products, from Drunk Elephant skincare to NARS foundations, alongside relatable glimpses into the everyday adventures of raising three children.
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Who is Hattie Smith’s audience?
Hattie Smith's audience is likely comprised of individuals interested in accessible fashion, beauty product recommendations, and relatable family content, primarily from the UK. Her strong TikTok engagement rate (7.44%, significantly above the ~3.0% benchmark) suggests a highly receptive and active community on that platform, indicating strong potential for viral content and rapid growth. While her Instagram engagement (1.85%) is slightly above the ~1.5% benchmark, the substantial follower count still represents a valuable, albeit less intensely engaged, audience for direct brand partnerships and product showcases.
Which creators are similar to Hattie Smith?
If you're looking for creators like this creator, you'll love influencers who share authentic fashion, beauty, and family life content, including clothing hauls and skincare reviews.
Hani
TikTok @hanifarid_
This creator shares videos about fashion, featuring outfit ideas and try-on hauls. They also post about beauty products, including makeup and skincare routines. The creator shares humorous content, often with friends, and occasionally posts about their work as a midwife. They also share videos related to Ramadan and modest fashion.
Lizzierowland
TikTok @lizzierowland1
This creator shares daily life vlogs, often focusing on motherhood and family activities. They also post content related to home organisation, shopping trips to stores like B&M, and personal routines such as 'get ready with me' videos. The creator sometimes shares unboxing videos and discusses products they enjoy, including beauty and wellness items.
Leah Painesboy mum
TikTok @leahpaines
This creator shares content about their daily life, including parenting experiences with a toddler. They also post about beauty, showcasing makeup products like mascara and discussing hair styling. Fashion content features hauls and favourite items, such as trainers. The creator also celebrates personal events like birthdays and shares insights into life in their twenties.
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