What kind of content does Hattie Smith make?
Hattie Smith offers a vibrant blend of fashion, beauty, and relatable family life content, primarily on Instagram and TikTok. Her style features engaging clothing hauls from popular brands like ASOS and Marks & Spencer, often showcasing looks styled with her mother or best friend. Hattie also provides honest reviews of beloved beauty products, from Drunk Elephant skincare to NARS foundations, alongside authentic glimpses into the rewarding chaos of raising three children.
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Who is Hattie Smith’s audience?
Hattie Smith's audience is likely comprised of individuals interested in accessible fashion, beauty product recommendations, and relatable family lifestyle content, primarily from the UK. Their intent signals suggest they are actively seeking inspiration and purchasing advice, as evidenced by engagement with clothing hauls and skincare reviews. Notably, Hattie's TikTok engagement rate of 7.44% significantly surpasses the benchmark of ~3.0%, indicating a highly receptive and interactive audience on that platform. While her Instagram ER of 1.85% is slightly above benchmark, the TikTok performance suggests a strong potential for high-quality engagement and conversion.
Which creators are similar to Hattie Smith?
If you're looking for creators like this creator, you'll love influencers who share stylish clothing hauls, honest skincare reviews, and relatable family life content.
Hani
TikTok @hanifarid_
This creator shares videos about fashion, featuring outfit ideas and try-on hauls. They also post about beauty products, including makeup and skincare routines. The creator shares humorous content, often with friends, and occasionally posts about their work as a midwife. They also share videos related to Ramadan and modest fashion.
Lizzierowland
TikTok @lizzierowland1
This creator shares daily life vlogs, often focusing on motherhood and family activities. They also post content related to home organisation, shopping trips to stores like B&M, and personal routines such as 'get ready with me' videos. The creator sometimes shares unboxing videos and discusses products they enjoy, including beauty and wellness items.
Leah Painesboy mum
TikTok @leahpaines
This creator shares content about their daily life, including parenting experiences with a toddler. They also post about beauty, showcasing makeup products like mascara and discussing hair styling. Fashion content features hauls and favourite items, such as trainers. The creator also celebrates personal events like birthdays and shares insights into life in their twenties.
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