What kind of content does Helia Heli make?
Helia Heli brings a vibrant and engaging approach to beauty and lifestyle content across TikTok and Instagram. Her videos feature detailed makeup tutorials, fun challenges, and stunning celebrity-inspired looks, alongside authentic shopping vlogs from popular beauty and fashion stores. Helia also offers a glimpse into her personal life with "get ready with me" segments, in-depth skincare routines, and vlogs documenting unique experiences like custom fragrance creation.
Are you a brand that’s partnered with Helia Heli?
Verify your partnership
Who is Helia Heli’s audience?
Helia Heli's audience is likely comprised of individuals interested in beauty, fashion, and aspirational lifestyle content, primarily from the UK. Their high engagement rates (TikTok 5.58%, Instagram 7.53%) significantly exceed benchmark averages (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. These strong intent signals suggest followers are actively seeking product recommendations, tutorials, and relatable lifestyle insights, making them prime candidates for brand partnerships focused on beauty, fashion, and lifestyle products.
Which creators are similar to Helia Heli?
If you're looking for creators like Helia Heli, you'll love lifestyle vloggers who share makeup tutorials, shopping hauls, skincare routines, and celebrity-inspired looks.
Elle James
TikTok @ellejamesmakeup · Instagram @ellejamesmakeup
This creator posts a variety of content, including makeup tutorials, skincare routines, and fashion hauls. They often showcase new makeup products, share tips on achieving specific looks, and demonstrate how to use various beauty items. Additionally, the creator shares shopping trips to stores like Zara and B&M, featuring new clothing and home items. They also document aspects of their daily life, such as getting ready for events and trying out new hair styles.
Rowena Carhart
Instagram @rowenacarhart7
This creator posts videos featuring makeup tutorials and demonstrations. They showcase various makeup products and brands, often detailing the specific items used in each look. The content includes tutorials for different occasions and styles, such as everyday makeup, special events, and recreating past trends. Additionally, some posts focus on fitness and personal journeys, documenting progress and motivation.
Tammi
TikTok @makeupbytammi · Instagram @makeupbytammi
This creator focuses on makeup content, frequently reviewing and testing affordable products from brands like Makeup Revolution and NYX. They share tutorials for various makeup looks, including quick 15-minute routines and inspired looks. The creator also discusses foundation shades, particularly for darker skin tones, and tests new makeup collections from popular brands. Additionally, they sometimes share lifestyle content, such as holiday celebrations with friends.
Frequently asked questions
Sign in to view Helia Heli's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Helia Heli today
You can use Nutcake’s agentic tools for free. Sign up today to work with Helia Heli on your creator campaign.