What kind of content does Jill make?
Jill offers a warm and relatable glimpse into home interiors and everyday lifestyle. On TikTok, she shares inspiring decoration ideas, from seasonal front door styling to crafting cosy living spaces with thoughtful lighting and furniture. Beyond home, Jill authentically captures mum life, providing encouragement and sharing realistic moments. Her content also features engaging shopping hauls from popular retailers like Dunelm and Sainsbury's, making her a go-to for brands seeking to connect with an audience interested in home and family.
Are you a brand that’s partnered with Jill?
Verify your partnership
Who is Jill’s audience?
Jill's audience is likely comprised of UK-based individuals interested in home decor, lifestyle content, and shopping, with a strong overlap in parenting/mum life. Their intent signals are evident in engagement with decoration ideas and shopping hauls, suggesting a desire for inspiration and product discovery. With a TikTok engagement rate of 2.76%, Jill's audience engagement is performing slightly above the benchmark (2.0% for YouTube, 1.5% for Instagram, 3.0% for TikTok), indicating a receptive and actively involved community. This suggests a high potential for driving purchase decisions and brand affinity.
Which creators are similar to Jill?
If you're looking for creators like this creator, you'll find inspiration for stylish home interiors, relatable mum life, and exciting shopping hauls perfect for decorating your space.
PB
TikTok @paigedbooth
This creator shares hauls from Home Bargains, showcasing various items they have purchased. They also feature fashion content, particularly highlighting shorts they have acquired. The creator is also documenting their personal journey on a new social media page.
Caitlyn
Instagram @caitwilliams.x
The creator frequently shares content related to home decor, focusing on seasonal changes. This includes showcasing autumn decorations, such as styled shelves, and extensive Christmas preparations, featuring tree and home adornments. They also post outfit of the day videos, highlighting various fashion ensembles and styling tips. Additionally, their content incorporates elements of their personal life, including aspects of motherhood and everyday spending.
Coral
Instagram @homewiththeheals
This creator shares content primarily focused on home renovation projects and interior styling. They frequently showcase their country home, including festive decorations and DIY crafts, often involving their family. The content also features outdoor family activities in the countryside, such as picnics. Additionally, the creator reviews various products, from garden centres to household cleaning items. This includes practical home improvements like restoring log burners and installing wall panelling.
Frequently asked questions
Sign in to view Jill's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Jill today
You can use Nutcake’s agentic tools for free. Sign up today to work with Jill on your creator campaign.