Paula

What kind of content does Paula make?

Paula offers a refreshing take on home improvement, sharing engaging TikTok videos that document her DIY projects and smart organisation hacks. From transforming spaces into functional pantries to showcasing effective cleaning routines, her content provides practical inspiration for viewers looking to elevate their living areas. Paula's approachable style makes complex renovations and organisation tips feel achievable for any homeowner.

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Content categories

Cleaning

Construction

Lifestyle

Property

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ad Trying @Zoflora Power Action Toilet Foam for the first time (and telling the wild story of why we couldn’t use this bathroom for almost 2 years 🤯).

Gloves on, Zoflora out, and a very satisfying, deep clean 🧼✨ get it from @Home Bargains

We bought our bioethanol fireplace in February this year and it's such a great addition to this room 🙌🏾 It's powered by fuel so you don't need to worry about it being wired/plumbed/installed in and the setup was minimal. Because it's fuel, it's smokeless too, so the flue that l've added is false and purely for aesthetics! The heat also makes a big difference to the room. It doesn't kick out as much as a log burner would but still enough to heat the biggest space in our house

We're planning to tile in that fireplace nook at some point and I can't wait to see how it'll finally look!

I've linked it in my Amazon storefront linked in my bio! 🔗

ad | Not me actually using the office as a guest bedroom for the first time 😭👏🏾 obv I had to give the space a proper once-over with @Zoflora Multipurpose Cleaning Spray: desk, shelves, window ledge, and even the radiator (yes, it was off and cool 👀). Tempted to sleep in here myself tbh 😂🛏️✨

#Zoflora #CleansHomesBeautifully #CleanTok #Cleaning #OfficeClean

Who is Paula’s audience?

Paula's audience is likely comprised of individuals in Great Britain interested in practical home improvement and lifestyle content. Their intent signals are strong, as evidenced by their engagement with DIY projects, organization tips, and cleaning routines. With a TikTok engagement rate of 1.78%, Paula is performing slightly above the benchmark (3.0% ER), suggesting a highly receptive and invested community. This indicates a valuable audience for brands in the home goods, DIY tools, and lifestyle sectors.

Which creators are similar to Paula?

If you're looking for creators like this creator, you'll find inspiration for your next home renovation, organization, or DIY project.

Carly

Instagram @mycityapartment

This creator posts videos about home renovation and decoration, often focusing on rental-friendly updates. They share tutorials on applying and removing wallpaper, and offer tips for making small apartments feel like a home. The content also includes advice on organising baby items in a stylish kitchen and organising small spaces effectively.

Cleaning

Family

Lifestyle

Liam Alex Home

TikTok @liam.alex.homereno

This creator posts videos about home improvements and decorating. They share content on cleaning and tidying the house, often as part of a new year reset. Recent projects include flipping and refinishing wardrobe furniture, and painting a hallway. The creator also shows how they add frames to their television for decorative purposes. They often use power tools for their furniture makeovers.

Cleaning

Construction

Lifestyle

Grace Booth

TikTok @gracebooth97 · Instagram @gracebooth97

This creator shares content focused on lifestyle, home organisation, and cleaning tips. Their videos feature a variety of topics including household hacks, realistic daily routines, and family activities. They also post about parenting, cooking, and shopping experiences at different retail stores. The content provides a practical look at managing daily life and household responsibilities.

Cleaning

Cooking

Educational