Paula

What kind of content does Paula make?

Paula offers a refreshing and practical look into home improvement on TikTok. Her content focuses on achievable DIY projects, from clever pantry conversions to space-saving Murphy beds, alongside satisfying cleaning routines and organization hacks. Brands will appreciate her down-to-earth approach to transforming everyday living spaces.

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Content categories

Cleaning

Construction

Lifestyle

Property

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ad Trying @Zoflora Power Action Toilet Foam for the first time (and telling the wild story of why we couldn’t use this bathroom for almost 2 years 🤯).

Gloves on, Zoflora out, and a very satisfying, deep clean 🧼✨ get it from @Home Bargains

We bought our bioethanol fireplace in February this year and it's such a great addition to this room 🙌🏾 It's powered by fuel so you don't need to worry about it being wired/plumbed/installed in and the setup was minimal. Because it's fuel, it's smokeless too, so the flue that l've added is false and purely for aesthetics! The heat also makes a big difference to the room. It doesn't kick out as much as a log burner would but still enough to heat the biggest space in our house

We're planning to tile in that fireplace nook at some point and I can't wait to see how it'll finally look!

I've linked it in my Amazon storefront linked in my bio! 🔗

ad | Not me actually using the office as a guest bedroom for the first time 😭👏🏾 obv I had to give the space a proper once-over with @Zoflora Multipurpose Cleaning Spray: desk, shelves, window ledge, and even the radiator (yes, it was off and cool 👀). Tempted to sleep in here myself tbh 😂🛏️✨

#Zoflora #CleansHomesBeautifully #CleanTok #Cleaning #OfficeClean

Who is Paula’s audience?

Paula's audience is likely comprised of individuals in Great Britain interested in practical home improvement, organization, and DIY. Their intent signals are strong, indicated by engagement with content focused on actionable advice and visual transformations. With a TikTok engagement rate of 1.78%, Paula's audience engagement is slightly above the platform benchmark of 3.0%, suggesting a highly receptive and invested follower base that values her practical, home-focused content.

Which creators are similar to Paula?

If you're looking for creators like this creator, you'll find inspiration for tackling home renovations, mastering organization, and perfecting cleaning routines through DIY projects and home improvement tips.

Carly

Instagram @mycityapartment

This creator posts videos about home renovation and decoration, often focusing on rental-friendly updates. They share tutorials on applying and removing wallpaper, and offer tips for making small apartments feel like a home. The content also includes advice on organising baby items in a stylish kitchen and organising small spaces effectively.

Cleaning

Family

Lifestyle

Liam Alex Home

TikTok @liam.alex.homereno

This creator posts videos about home improvements and decorating. They share content on cleaning and tidying the house, often as part of a new year reset. Recent projects include flipping and refinishing wardrobe furniture, and painting a hallway. The creator also shows how they add frames to their television for decorative purposes. They often use power tools for their furniture makeovers.

Cleaning

Construction

Lifestyle

Grace Booth

TikTok @gracebooth97 · Instagram @gracebooth97

This creator shares content focused on lifestyle, home organisation, and cleaning tips. Their videos feature a variety of topics including household hacks, realistic daily routines, and family activities. They also post about parenting, cooking, and shopping experiences at different retail stores. The content provides a practical look at managing daily life and household responsibilities.

Cleaning

Cooking

Educational