What kind of content does The Carters make?
The Carters bring a warm and inviting aesthetic to Instagram, focusing on achievable home decor and DIY projects. Their feed is a delightful mix of room makeovers, garden transformations, and mouthwatering custom cake creations. Beyond the beautiful spaces and delicious treats, they also share practical organization hacks and highlight eco-friendly finds, offering brands a glimpse into a lifestyle that values both beauty and sustainability.
Are you a brand that鈥檚 partnered with The Carters?
Verify your partnership
Who is The Carters鈥檚 audience?
The Carters' audience is likely comprised of individuals interested in practical, aesthetically pleasing home improvement and lifestyle content, with a strong leaning towards DIY and sustainable living. Their exceptionally high Instagram engagement rate of 48.33% significantly surpasses benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and responsive community. This suggests strong intent signals for product recommendations, tutorials, and brand partnerships related to home goods, craft supplies, and eco-conscious products. Their audience demonstrates a high-quality engagement, actively participating with content and likely receptive to calls to action.
Which creators are similar to The Carters?
If you're looking for creators like The Carters, you'll find inspiration for beautiful, sustainable homes and delicious treats perfect for families who love to create.
kjg home
TikTok @kjg_home 路 Instagram @kjg_home
This creator shares content about home renovations, DIY projects, and interior design. They showcase transformations of different rooms, including hallways, living rooms, and laundry areas, often featuring budget-friendly hacks and organisation tips. The creator also posts about family life, travel experiences, and personal reflections, offering insights into everyday life and their home projects.
Helen
TikTok @homewithhelenandco 路 Instagram @homewithhelenandco
This creator focuses on home renovation and decoration content. They share their experiences with painting rooms, applying wallpaper, and updating furniture. Their videos often feature DIY projects, such as creating Christmas decorations or custom craft items using machines like Cricut. They also showcase room makeovers, including guest bedrooms, kitchens, and living spaces, often collaborating with brands for home goods and tools.
Robyn Stanley
TikTok @the_house_acc 路 Instagram @the_house_acc
The creator posts videos about home renovation projects, often focusing on Victorian and Edwardian properties. They share their progress on transforming spaces, including room makeovers and DIY projects like building a home bar and restoring furniture. The content also features lifestyle aspects such as skincare routines, organising their home, and setting up their living spaces.
Frequently asked questions
Sign in to view The Carters's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with The Carters today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with The Carters on your creator campaign.