What kind of content does Hoxton Radio make?
Hoxton Radio brings the vibrant pulse of London's music scene to life across Instagram and Mixcloud. They champion unsigned artists across genres like tech house, techno, indie, and soul, offering a fresh perspective on the city's sonic landscape. Beyond music, Hoxton Radio captures the essence of London events, from festive markets to theatre openings, making them a go-to source for discovering what's happening in the capital.
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Verify your partnershipWho is Hoxton Radio’s audience?
Hoxton Radio's audience is likely comprised of UK-based music enthusiasts, particularly those interested in London's vibrant underground scene, tech house, and emerging unsigned artists. Their high Instagram engagement rate (8.96% ER) significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and interactive follower base. This suggests strong intent signals for event discovery and artist support, promising high-quality engagement and conversion potential for relevant brand partnerships.
Which creators are similar to Hoxton Radio?
If you're looking for creators like this creator, target audiences interested in London's vibrant music scene, underground events, and discovering fresh, unsigned talent across genres like tech house.
Amy Lame
Instagram @amylame
This creator posts content about London's nightlife and the night economy. They discuss initiatives for supporting night workers and enhancing safety in urban areas after dark. The creator also shares their experiences as a DJ, including sets at various festivals and radio shows, and highlights cultural events happening in London.
Minna Honey
TikTok @minnahoneyy · Instagram @minnahoneyy
This creator posts content related to DJing and music. They share clips of their performances at various venues and festivals, including in London, Finland, Japan, and Australia. The creator also showcases records they have discovered, often mentioning their residency at a London venue. They frequently promote upcoming events and ticket sales through links in their social media bio.
Shaun Powerz
Instagram @shaunpowerz
This creator primarily posts about promoting and recapping music events, particularly around holidays such as Christmas and New Year's Eve. Their content showcases parties held at venues in North West London, often featuring multiple DJs playing a mix of "Old Skool" and "New Skool" music. The creator provides details on event themes, dress codes, ticket sales, and prize opportunities. They also share posts documenting their involvement as a DJ at various gatherings, like Christmas Eve parties. The focus is on creating and publicising lively music-centred celebrations.
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