What kind of content does Zoe make?
Zoe offers a vibrant look into London life, focusing on delicious food discoveries and engaging activities. Her Instagram feed is a curated guide to the city's best new eateries, from pancake spots to matcha cafes, alongside hands-on workshops like enamel jewellery making. Zoe also captures the magic of seasonal events and unique attractions, often sharing exclusive insights from PR invites, making her a go-to source for experiencing all that London has to offer.
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Who is Zoe’s audience?
Zoe's audience is likely comprised of individuals interested in exploring London's culinary scene and participating in unique local activities, particularly those with a festive or workshop-oriented appeal. Their high Instagram engagement rate (27.13%), significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), signals strong audience loyalty and active participation. This suggests a highly receptive community eager for event discovery, workshop sign-ups, and potentially brand collaborations related to London-based experiences.
Which creators are similar to Zoe?
If you're looking for creators like this creator, partner with those who excel at showcasing vibrant London food scenes, engaging activities, and exclusive festive event coverage for your brand.
eat with us London
Instagram @eatwithusldn
This creator shares content about various activities and events happening in London. They often post about vintage markets, food festivals, and restaurant reviews. They also create content related to creative workshops like candle making and pottery painting, as well as seasonal events such as ice skating and orchid festivals. Additionally, the creator shares travel content, including a guide to spending time in Dublin.
alana
Instagram @thefoodbaddie
This creator focuses on sharing their experiences of London's food and entertainment scene. They post reviews of restaurants, highlighting plant-based options, international cuisine like Sri Lankan and Japanese, and classic British dishes such as fish and chips. Additionally, the creator shares their experiences attending theatre shows, musicals, and immersive events across the city. They also document visits to unique shops, pop-up studios, and craft workshops, offering insights into various activities available in London.
Em
TikTok @emilyyspencerx
This creator shares videos about food and drink in London. They often review restaurants, focusing on lunch spots and popular food trends. The creator also shares content about making matcha at home and day trips to places like the Seven Sisters.
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