What kind of content does Mitchell make?
Mitchell offers a delightful exploration of home cooking, specializing in approachable, Asian-inspired recipes. Their Instagram features mouth-watering dishes like Korean barbecue steak and chicken fried rice, all presented with clear, step-by-step instructions. Mitchell’s content is perfect for brands looking to connect with an audience interested in delicious, quick meals and everyday culinary inspiration.
Are you a brand that’s partnered with Mitchell?
Verify your partnershipWho is Mitchell’s audience?
Mitchell's audience consists of home cooks seeking accessible, Asian-inspired recipes, likely prioritizing convenience and clear instructions. Their high Instagram engagement rate (6.06% ER), significantly exceeding benchmarks like TikTok (~3.0%) and Instagram (~1.5%), signals strong interest and active participation. This audience is not just passively consuming content but actively seeking inspiration and practical guidance for their own kitchens, indicating a high potential for conversion on recipe-related products or premium content.
Which creators are similar to Mitchell?
If you're looking for creators like this creator, you'll love chefs who share easy, step-by-step Asian-inspired recipes perfect for busy weeknights.
Drew Eats
Instagram @drew_eats_
This creator shares recipes for quick and easy meals, often focusing on Asian-inspired dishes that can be prepared in 30 minutes or less. Their content includes a variety of recipes such as Korean spicy pork lettuce wraps, honey soy chicken, and Japanese curry. They also provide tips for meal prepping and making comforting dishes, often highlighting the use of convenience ingredients like curry cubes or store-bought sauces to simplify the cooking process.
Stephanie Tea
Instagram @stephvnietea
This creator shares a variety of recipes, focusing on Asian cuisine and quick meals. They often demonstrate how to make popular takeout dishes like Beijing Beef and Black Pepper Chicken at home. The creator also shares festive recipes for Lunar New Year, such as Shrimp Money Bags and Braised Pork Belly. In addition to cooking, they sometimes post about attending events and fitness classes.
Meg
Instagram @gourmet_meg
This creator shares recipes and cooking tips, often focusing on Asian-inspired dishes and comfort food. They demonstrate how to prepare various meals, including noodle bowls, crispy tofu, and flavourful side salads. The content also features recipe testing for supper clubs and explores creative ways to use common ingredients, such as beetroot stalks and mushrooms. Additionally, the creator shares highlights from their culinary experiences and travels.
Frequently asked questions
Sign in to view Mitchell's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mitchell today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mitchell on your creator campaign.