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Will Atherton

This creator posts videos about dog behaviour and training. They cover topics such as puppy biting, crate training, and how to stop dogs from jumping. The creator also discusses specific dog breeds, their histories, and suitability for different owners, including Labradors, German Shepherds, and Border Collies. Additionally, they share advice on dog grooming and the economics of animal shelters.

Where to find Will Atherton

TikTok ·iamwillatherton
Followers970K
Avg views4.8K
Engagement4.0%
Sourced from public data
Instagram ·iamwillatherton
Followers404K
Avg views5.0K
Engagement6.4%
Sourced from public data

Stats updated March 2026 · Stats don't look quite right?

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What kind of content does Will Atherton make?

Will Atherton offers expert insights into dog behavior and training across TikTok and Instagram. His content delves into practical advice for common puppy issues like biting and jumping, alongside in-depth explorations of various dog breeds, their histories, and ideal owner matches. Will also shares valuable tips on dog grooming and sheds light on the economics of animal shelters, making him a go-to resource for dog lovers and brands alike.

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One of the most important things you can teach your dog is how to be comfortable being left alone. It might not feel like training, but it can prevent some really serious behaviour problems later on. Start by making sure your dog has a calm, safe place to settle — whether that’s a crate or a bed they’re used to relaxing on. Then practise leaving for short periods at first. Step out of the room, leave the house for a few minutes, and gradually build up the time. The goal is for your dog to learn that you leaving is normal and nothing to worry about. Try not to make a big fuss when you leave or when you come back. The calmer and more routine it feels, the easier it is for your dog to relax. Teaching independence early can make a huge difference in preventing things like separation anxiety later on. #dogtrainingtips #dogbehaviour #separationanxiety #dogtraininguk puppytraining
One of the most important things you can teach your dog is how to be comfortable being left alone. It might not feel like training, but it can prevent some really serious behaviour problems later on. Start by making sure your dog has a calm, safe place to settle — whether that’s a crate or a bed they’re used to relaxing on. Then practise leaving for short periods at first. Step out of the room, leave the house for a few minutes, and gradually build up the time. The goal is for your dog to learn that you leaving is normal and nothing to worry about. Try not to make a big fuss when you leave or when you come back. The calmer and more routine it feels, the easier it is for your dog to relax. Teaching independence early can make a huge difference in preventing things like separation anxiety later on. #dogtrainingtips #dogbehaviour #separationanxiety #dogtraininguk puppytraining
I get asked this a lot… “If you think Labradors are the best dogs in the world… why did you get a German Shepherd?” The honest answer is that Labradors probably are the best dogs for most people. They’re trainable, stable, eager to please, and generally just brilliant family dogs. German Shepherds are a bit different. They’re incredible dogs, but they usually need a more experienced owner. They’re powerful, sensitive, very intelligent, and they notice everything going on around them. With the wrong guidance they can become a lot to handle, but with the right leadership they’re phenomenal. The other reason is something a bit more personal. I’ve always had a rule that I don’t get the same breed twice in a row. It just helps me feel like I’m not trying to replace a dog that meant a lot to me. Every dog gets their own chapter. So this time I worked with what I genuinely believe is one of the best German Shepherd breeders in the world… and Reggie has turned out to be one of the best dogs I’ve ever had. Different breed, different personality, but an amazing dog all the same.
I get asked this a lot… “If you think Labradors are the best dogs in the world… why did you get a German Shepherd?” The honest answer is that Labradors probably are the best dogs for most people. They’re trainable, stable, eager to please, and generally just brilliant family dogs. German Shepherds are a bit different. They’re incredible dogs, but they usually need a more experienced owner. They’re powerful, sensitive, very intelligent, and they notice everything going on around them. With the wrong guidance they can become a lot to handle, but with the right leadership they’re phenomenal. The other reason is something a bit more personal. I’ve always had a rule that I don’t get the same breed twice in a row. It just helps me feel like I’m not trying to replace a dog that meant a lot to me. Every dog gets their own chapter. So this time I worked with what I genuinely believe is one of the best German Shepherd breeders in the world… and Reggie has turned out to be one of the best dogs I’ve ever had. Different breed, different personality, but an amazing dog all the same.

Who is Will Atherton’s audience?

Will Atherton's audience is primarily comprised of dog owners and enthusiasts in the UK seeking practical advice and engaging content on dog training, behavior, and care. Their intent signals are strong, indicated by high engagement rates significantly above platform benchmarks on both TikTok (4.03% vs. 3.0%) and Instagram (6.36% vs. 1.5%). This suggests a highly receptive and active community, likely to be interested in premium content, merchandise, or specialized training programs offered through Nutcake.

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