What kind of content does rae make?
Rae offers an intimate look into her daily life, sharing authentic experiences from exploring Jakarta's vibrant coffee scene to prioritizing self-care rituals. Her content, primarily on TikTok, blends relatable lifestyle moments with practical advice on achieving work-life balance and avoiding burnout. Brands seeking to connect with an audience interested in mindful living and everyday luxuries will find Rae's engaging and personal approach highly effective.
Are you a brand that’s partnered with rae?
Verify your partnership
Who is rae’s audience?
Rae's audience is likely comprised of individuals interested in relatable lifestyle content, seeking inspiration for daily routines, self-care practices, and work-life balance. Their intent signals are strong, indicated by an impressive 5.05% engagement rate on TikTok, significantly outperforming benchmarks (TikTok ~3.0% ER). This suggests a highly engaged community that actively interacts with Rae's content, indicating high-quality engagement and a strong potential for brand alignment with creators focused on authentic, aspirational, and wellness-oriented lifestyle themes.
Which creators are similar to rae?
If you're looking for creators like this creator, you'll love content focused on embracing daily life, self-care, and achieving work-life balance through authentic lifestyle and coffee shop reviews.
Elle
TikTok @elleoshaughnessyx
This creator posts videos about their daily life and experiences. They often share footage of hikes and scenic views, discussing the challenges and rewards of these activities. Additionally, they create content reviewing food and drinks, particularly coffee shop offerings. These reviews often include detailed descriptions of taste and presentation, sometimes comparing different items. The creator also includes clips of their daily routines and meals in their content.
sophharvey
TikTok @sophharvey
This creator shares videos about their daily life and personal growth. They document making homemade iced coffee and showcase new hairstyles, including a recent bob cut. The creator also posts about nostalgic themes, beach holidays, and their journey of self-improvement. They aim to post content regularly on social media.
Leah Wilson
TikTok @leahwilson.14
This creator posts videos about their daily life, often documenting their routines and experiences. They share content related to their office job, including desk organisation and 'get ready with me' videos for work. The creator also features videos about making coffee, unboxing beauty products, and trying out different styles of false nails. Occasional travel vlogs and personal reflections are also part of their content.
Frequently asked questions
Sign in to view rae's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with rae today
You can use Nutcake’s agentic tools for free. Sign up today to work with rae on your creator campaign.