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ItsMumApproved

The creator shares a variety of content, often focusing on product reviews and recommendations. Recent videos highlight items such as children's toys, collagen supplements, and loungewear sets suitable for midsize figures. The creator also features hair care appliances, often mentioning sales and deals on specific brands. Additionally, they share cooking videos, showcasing dishes like ogbono soup, and provide updates on their baby's allergy journey.

Where to find ItsMumApproved

Followers9.6K
Avg views94
Engagement2.0%
Sourced from public data

Stats updated March 2026 · Stats don't look quite right?

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What kind of content does ItsMumApproved make?

ItsMumApproved offers authentic product reviews and recommendations across TikTok, with a focus on children's toys, midsize fashion, and hair care. They also share engaging cooking tutorials, including traditional dishes, and candid updates on their parenting journey, particularly their baby's allergy journey. Brands can connect with an audience interested in practical lifestyle advice and relatable family content.

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So cool for toddlers. Comes with extra cars. #toddlertoy #toyfinds #tiktokshopfinds #tiktokmademebuyit
Giirls collagen should be a daily supplement you are taking. It is not enough to be applied on our skin, it has to be orally taken to get all the benefits of it. My personal favourite brand is the @Revive Collagen at the moment. Their Collagen supplements are tasting good too! #collagen #femalehealth #tiktokshopfinds #marinecollagen
I’m living in these stripped loungewear sets. I really like their soft and comfy material, stretchy and fits my midsize UK size 12-14 body. Great for at home or even outside the house. #midsizeoutfit #midsizehaul #tiktokshopfinds #tiktokmademebuyit
These 2 products form @Remington UK are everyday hair care essentials. Quick salon like hair styles without spending £££#MegaBrandWeek #RemingtonBrandDay

Who is ItsMumApproved’s audience?

ItsMumApproved's audience is likely composed of UK-based individuals, primarily parents, seeking practical advice and recommendations across lifestyle categories like fashion, hair care, cooking, and parenting. Their intent signals suggest they are actively looking for product reviews and relatable content. With a TikTok ER of 2.04%, which is above the benchmark for the platform (~3.0% ER), ItsMumApproved demonstrates strong audience resonance and engagement quality, indicating a receptive and interactive follower base.

Which creators are similar to ItsMumApproved?

If you're looking for creators like this creator, you'll find them perfect for brands targeting busy parents seeking honest reviews on fashion, hair care, and family-friendly recipes.

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This creator shares videos featuring a variety of products they have discovered and purchased, often highlighting items bought through TikTok's shopping features. Their content includes reviews and demonstrations of beauty products such as skincare, makeup, and hair growth treatments. They also showcase fashion items like loungewear sets and occasionally share nostalgic music clips. Many of their videos focus on items they recommend buying, often using hashtags like #tiktokmademebuylt and #spotlightfinds.

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Frequently asked questions

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