What kind of content does Jessica make?
Jessica shares delightful baking and cake decorating tutorials on TikTok and Instagram, showcasing her expertise in crafting everything from heart-shaped to vintage-style cakes. Her content also features delicious recipes for pancakes and cheesecakes, alongside insightful reviews of baking equipment. Based in Bristol, Jessica's engaging videos offer a sweet escape for anyone looking to elevate their baking game.
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Who is Jessica’s audience?
Jessica's audience is likely comprised of aspiring bakers and home cooks in the UK, specifically interested in visual tutorials and recipe inspiration. Her strong TikTok engagement rate (2.28%) significantly outperforms the platform benchmark, indicating a highly receptive and interactive following. While her Instagram engagement (0.83%) is below benchmark, the overall audience appears to be actively seeking practical, step-by-step baking content, suggesting a high intent for learning and replicating her creations. This presents an opportunity for Nutcake to leverage her expertise for educational content and product integrations.
Which creators are similar to Jessica?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking sweet inspiration and expert baking tutorials to elevate their own kitchen creations.
Amy's Bakehouse
TikTok @amys.bakehouse · Instagram @amysbakehousee
This creator focuses on cake decorating, showcasing various designs and techniques. Their content includes detailed tutorials, behind-the-scenes looks at their business, and celebratory cakes for events and special occasions. They also share videos related to their business expansion and milestones, alongside occasional content reflecting on personal themes like anxiety and ambition.
Ace of Spoons
TikTok @aceofspoons · Instagram @aceofspoons_
This creator shares recipes and baking tutorials. Their content features a variety of desserts, including sugar cookie bars, tiramisu ice cream, and lemon curd cheesecake. They also post videos about making pancakes and other baked goods, often focusing on ease and speed of preparation. Some videos showcase ASMR baking experiences and coffee recipes.
Maxy Maligisa
TikTok @maxymaligisa · Instagram @maxythebaker
This creator shares recipes and baking tutorials, focusing on sweet and savoury bakes. They often share how-to guides for items like focaccia, apple pie, cinnamon rolls, and various cakes. The creator also occasionally posts about DIY projects for outdoor spaces and seasonal food ideas such as pumpkin cheese dip.
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