What kind of content does Jessica make?
Jessica shares delightful baking and cake decorating tutorials on TikTok and Instagram. From intricate heart-shaped and vintage-style cakes to recipes for pancakes and cheesecakes, her content offers a sweet escape. Jessica also provides helpful reviews of baking equipment and highlights popular ingredients, all filmed from her Bristol-based kitchen.
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Who is Jessica’s audience?
Jessica's audience is likely comprised of aspiring bakers and home cooks in the UK, actively seeking visual tutorials and recipes. Their intent signals are strong, evidenced by her TikTok engagement rate of 2.28%, which surpasses the platform benchmark and indicates a highly receptive and active community. While her Instagram engagement is below benchmark at 0.83%, the overall follower count and TikTok performance suggest a significant and potentially valuable audience for Nutcake, particularly those interested in practical, skill-based content.
Which creators are similar to Jessica?
If you're looking for creators like this creator, you'll find inspiration for your next baking project, perfect for home bakers and aspiring cake decorators.
Amy's Bakehouse
TikTok @amys.bakehouse · Instagram @amysbakehousee
This creator focuses on cake decorating, showcasing various designs and techniques. Their content includes detailed tutorials, behind-the-scenes looks at their business, and celebratory cakes for events and special occasions. They also share videos related to their business expansion and milestones, alongside occasional content reflecting on personal themes like anxiety and ambition.
Ace of Spoons
TikTok @aceofspoons · Instagram @aceofspoons_
This creator shares recipes and baking tutorials. Their content features a variety of desserts, including sugar cookie bars, tiramisu ice cream, and lemon curd cheesecake. They also post videos about making pancakes and other baked goods, often focusing on ease and speed of preparation. Some videos showcase ASMR baking experiences and coffee recipes.
Maxy Maligisa
TikTok @maxymaligisa · Instagram @maxythebaker
This creator shares recipes and baking tutorials, focusing on sweet and savoury bakes. They often share how-to guides for items like focaccia, apple pie, cinnamon rolls, and various cakes. The creator also occasionally posts about DIY projects for outdoor spaces and seasonal food ideas such as pumpkin cheese dip.
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