What kind of content does Jess make?
Jess offers a cozy corner for book lovers on TikTok, where she dives into novel reviews and shares her personal reading journey. Her content showcases her impressive book collection and creative Kindle decorating, blending literary discussions with lifestyle trends like "spend the day with me" vlogs. Jess's authentic approach makes her a go-to for brands looking to connect with an engaged audience passionate about literature and personal style.
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Who is Jess鈥檚 audience?
Jess's audience is likely comprised of avid readers and book enthusiasts, primarily located in the UK, who actively seek recommendations and discussions around literature. Their high TikTok engagement rate of 7.53% significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and interactive community. This suggests strong intent signals for book-related content, with followers likely to engage deeply through comments, shares, and potentially purchases driven by Jess's reviews and collection showcases.
Which creators are similar to Jess?
If you're looking for creators like this creator, you'll find bookworms and avid readers who love sharing their latest reads and expanding their personal libraries.
Joanna Reads
TikTok @jmmcarter
This creator shares content about books they have read. They discuss their favourite books of the year, as well as books they did not enjoy. They also share new book releases and unbox special editions. The creator often participates in book tours and shares their thoughts on different genres such as fantasy and horror.
vioreads
TikTok @vioreads
This creator shares their reading journey and recommendations on social media. They focus on genres such as romantasy and romance, often highlighting books they have rated highly. They also participate in reading challenges, such as 24-hour readathons, and discuss book deals and subscription boxes. The creator sometimes shares personal aspects, like their journey to become more confident on camera.
Gemma
TikTok @littlebookgems
This creator posts content related to books and reading. They share their thoughts on different genres, including classics and sports romance, and often discuss their current reads and wishlists. The creator also participates in trends related to books, such as recommending titles and discussing their reading goals. They also share videos about their book hauls and a personal savings challenge aimed at funding future book purchases.
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