What kind of content does Jodie Saul make?
Jodie Saul offers a candid look into family life through daily vlogs on TikTok. Her content spans relatable parenting moments, including room organisation and daily routines, alongside personal journeys like managing eczema and home renovations. Brands will connect with her authentic approach to sharing everyday experiences, from meal ideas to practical tips for new parents.
Are you a brand that’s partnered with Jodie Saul?
Verify your partnershipWho is Jodie Saul’s audience?
Jodie Saul's audience is likely comprised of individuals interested in relatable family content, home improvement projects, and practical parenting advice, primarily from the UK. Their high TikTok engagement rate of 12.18% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly invested and responsive community. This suggests strong potential for deep engagement with sponsored content, product recommendations, and community-driven initiatives.
Which creators are similar to Jodie Saul?
If you're looking for creators like this creator, you'll love relatable content about family life, home renovations, and honest parenting advice.
Faye
TikTok @fayewilliamsssx
The creator shares videos focused on their life as a toddler mum. Content includes daily routines, such as evening and morning routines after nursery, and self-care activities like skincare and baths. They also post about toddler-related topics, including their child's speech development and playtime. Additionally, the creator shares short vlogs about shopping hauls and meal diaries.
Lauren
TikTok @lifewithljj
This creator shares videos about their experiences as a mother to three children. Content includes day trips with the family, such as to Alton Towers, and focuses on the practicalities and realities of postpartum recovery, particularly after a C-section. They also share insights into everyday family life, including mealtime challenges with young children and the joys of celebrating milestones like birthdays and holidays. The creator also touches upon personal well-being, such as the benefits of Vitamin B12 supplements.
Kelly Fisher
Instagram @kellysfamilylife
This creator shares content focused on family life and parenting experiences. Their videos often document family days out, including visits to zoos and farms, alongside activities like creative play with children. The content frequently features reviews and promotions for products aimed at babies and and children, such as food items, teething aids, and educational toys. Additionally, the creator discusses aspects of motherhood, including personal reflections and well-being products.
Frequently asked questions
Sign in to view Jodie Saul's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Jodie Saul today
You can use Nutcake’s agentic tools for free. Sign up today to work with Jodie Saul on your creator campaign.