What kind of content does Jodie make?
Jodie offers a peek into her daily life on TikTok, sharing relatable routines from evening prep to skincare rituals. Her fashion content highlights stylish finds from brands like Primark and Zara, featuring everything from cozy tracksuits to dazzling sequin skirts. Beyond lifestyle, Jodie also explores her curiosity for animal welfare and the wonders of science, creating a unique and engaging mix for viewers.
Are you a brand that’s partnered with Jodie?
Verify your partnership
Who is Jodie’s audience?
Jodie's audience is likely composed of young, budget-conscious consumers in the UK interested in accessible fashion and beauty. Her high TikTok engagement rate (9.25% ER, significantly above benchmarks like TikTok's ~3.0%) signals a highly receptive and active community. These followers are actively seeking inspiration and recommendations for affordable brands like Primark, indicating a strong intent to discover and potentially purchase products featured in her hauls and routine content. This engaged audience presents a prime opportunity for brands targeting this demographic.
Which creators are similar to Jodie?
If you're looking for creators like this creator, you'll love their content for daily outfit inspiration, budget-friendly shopping hauls, and effective skincare routines.
Annasxo
TikTok @anna.sxo
This creator shares daily vlogs and content focused on 'girly things'. Their videos often feature outfit of the day posts, showing off new clothing hauls and party outfits from brands like Missguided and Boohoo. They also post 'get ready with me' videos, showcasing skincare routines and makeup application, and occasionally share 'clean with me' content for a mid-week reset.
jaz
TikTok @jasminee567
This creator posts videos about their shopping hauls, particularly from Primark, often featuring new clothing and homeware items. They also share content related to seasonal events like Halloween and Christmas, showcasing themed products and activities. Other videos include reviews of food items, such as a chicken and stuffing baguette, and experiences like going to the cinema to watch films. The creator also features sponsored content, for example, a review of a deodorant product. Their content often captures everyday moments and personal interests.
L I A N N E
TikTok @lianneclaire38
This creator posts about fashion and beauty items. They showcase clothing hauls from shops like Primark, featuring dresses, outfits for various occasions, and cosy winter wear. The creator also shares hair care products, focusing on items for healthy hair and holiday essentials. They sometimes share personal moments, such as celebrating their firstborn child.
Frequently asked questions
Sign in to view Jodie's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Jodie today
You can use Nutcake’s agentic tools for free. Sign up today to work with Jodie on your creator campaign.